ServiceMax from GE Digital

David Milam

Chief Marketing Officer, ServiceMax, from GE Digital

Prior Experience

Five9, McAfee, and Documentum

Professional Experience

As CMO, David Milam is responsible for all aspects of the company’s global marketing efforts. David has more than 30 years of experience in enterprise and cloud software solutions for venture-backed companies and multibillion-dollar enterprises. Prior to ServiceMax, David was CMO at the leading enterprise cloud contact center software supplier, Five9. During his tenure, the company more than doubled revenues to $128M, expanded their entry into the enterprise market, and completed a successful IPO. Prior to Five9, he was the CMO and executive vice president at McAfee, which expanded from $1B to more than $2.6B in revenue during his tenure and was acquired by Intel. Prior to McAfee, David was CMO at ZANTAZ, acquired by Autonomy. He also served as senior vice president and CMO for EMC's $1.8B Software Group, recognized as one of the largest software companies in the world. Prior to EMC, David was CMO of Documentum, where he played an instrumental role in tripling the customer base, penetrating adjacent markets, and making Documentum the dominant leader in enterprise content management, resulting in its acquisition by EMC. David has also held executive positions at Broadbase Software, Cadence Design Systems, and Structural Dynamics Research.

David’s marketing philosophy is to play a role broader than just creating brand awareness and preference. He's also focused on generating high-impact sales enablement tools and executing results-oriented demand generation programs. David believes a CMO is responsible for partnering with sales to drive bookings momentum, with development to define the strategic product vision, and with the executive leadership to prioritize corporate direction.

David holds an MBA and a Bachelor of Science degree in Financial Management and Strategic Management from California State University, Long Beach.

Q & A

  • What do you like to do outside of work?
    Spend time with family and close friends engaged in creative or adventure activities like downhill skiing or hiking in the Tahoe area, motorcycle outings, cooking, or dabbling in wine making… all great activities that tend to include amazing dinner parties.
  • Where in your background did you learn the most?
    At an early stage in my career, my immediate manager instilled in me an invaluable learning principal that has propelled my professional development: “Always be willing to stretch and test yourself by taking a risk and raising your hand to volunteer for assignments that impact the company’s most pressing and challenging obstacles."
  • If you could meet one person in history, who would you meet and why?
    Walt Disney - Walt Disney was one of the greatest storytellers of the 20th century. It would be amazing to chat with him about the path he took from high school dropout, to WW1 veteran, to starting his own cartoon animation studio, and eventually bringing all his creative story telling talent together to launch a global network of theme parks.  He was a dreamer, a creator, and a builder… whose influence throughout the world continues to this day.
  • What's been your biggest surprise during your time at ServiceMax?
    The employees “are all in." There’s an extraordinary passion throughout the company that we are building something incredibly meaningful and impactful by transforming the field service management industry.
  • If you had 20 seconds to tell a new client about why they should use ServiceMax, what would you say?
    Get involved in the massive transformation that we are leading in the field service management industry -- an $18 billion market worldwide. We deliver a complete end-to-end mobile and cloud-based solution that enables reactive, proactive, and predictive service solutions for the 20 million people globally that install, maintain, and repair machines.
  • Why are you proud to work at ServiceMax?
    The people and the culture are very compelling.  Employees are engaged, customers are huge fans, and there’s a building eco-system of partners that are helping propel our awareness and momentum.