Liz Carter

Liz Carter

Senior Vice President of Marketing, ServiceMax

Prior Experience

SuccessFactors, Internet Security Systems/IBM

Professional Experience

Liz Carter is the Senior Vice President of Marketing for ServiceMax. In this role, Liz leads the global marketing organization including demand gen, product marketing and corporate marketing functions. Previously, Liz built the field marketing and corporate events function at ServiceMax and managed various aspects of corporate marketing, communications and demand gen, over her 9 years at ServiceMax.

Prior to joining ServiceMax in 2011, Liz was the Senior Event Marketing Manager at SuccessFactors where she developed corporate event programs like SuccessConnect, SuccessFactors annual user conference and supported SuccessFactors goals of high growth and IPO through events. Earlier in her career, Liz was the event manager at companies including Internet Security Systems/IBM. Liz is an experienced marketing leader who has built and managed high performing teams that deliver results across demand gen, communications, corporate events, field marketing and thought leadership. She holds a Bachelor of Arts degree in English from Vanderbilt University.