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Lubor Ptacek

Vice President of Product Marketing, ServiceMax

Prior Experience

OpenText, EMC, Documentum, and Novell

Professional Experience

Lubor leads the Product Marketing function at ServiceMax, with a broad spectrum of responsibilities ranging from messaging, product launches, and market intelligence to thought leadership, analyst relations, and customer leverage programs.

Prior to joining ServiceMax, Lubor led corporate-wide product marketing at OpenText, the leader in Enterprise Information Management. During his tenure, OpenText's revenue grew from $725 million to $1.9 billion and the company completed more than 20 acquisitions.

Before OpenText, Lubor worked at EMC, Documentum, and Novell. From 2011-2015, he also served on the Board of Directors for the Association for Intelligent Information Management (AIIM). Lubor is an accomplished presenter and recognized thought leader with active social media presence. He holds a Computer Science degree from the Technical University Ilmenau, Germany and an MBA from Santa Clara University in California.

Q & A

  • What do you like to do outside of work?

    Outside of work, I try to balance my time between my family and my passion for travel, the outdoors and adventure sports. I am a competitive distance runner, focusing on marathons and ultras. I also love skiing, taking pictures, and reading books.

  • Where in your background did you learn the most?

    I was fortunate to get some very valuable experience in just about every company I worked for. In addition, I had the opportunity to live and work in multiple countries, which enriched my understanding of business and the world in general.

  • If you could meet one person in history, who would you meet and why?

    Leonardo da Vinci. He was the original Renaissance Man, who is being admired to this day for his achievements as a painter, sculptor, architect, inventor, scientist, mathematician, engineer, and writer. I got to see some of his work in person and found it tremendously inspiring. I’m sure that we would find something to talk about over a glass of Chianti.

  • What's been your biggest surprise during your time at ServiceMax?

    The greatest surprise has been to find out how many of the leading edge technologies directly impact Field Service Management. It’s not just what you would expect with technologies such as connected devices, advanced scheduling algorithms, and mobile experience with off-line capabilities, but also technologies such as augmented reality, predictive analytics, and even the use of drones. This is a very innovative space!

  • If you had 20 seconds to tell a new client about why they should use ServiceMax, what would you say?

    In the age of unprecedented customer power, we solve one of the most important components of customer experience. We help enterprises to raise the bar on their field service, allowing them to efficiently install, maintain, and repair some of the most sophisticated equipment and to provide a level of service that delights their customers. We build cloud-based, field- ready mobile software that handles all aspects of Field Service Management.

  • Why are you proud to work at ServiceMax?

    ServiceMax is an incredible company. We have an impressive global presence and we are leading the creation of a new industry category that is game changing for so many of our customers. Most importantly, ServiceMax has amazing people who are very knowledgeable and passionate about field service. It makes me proud to be part of such team!