Log In

Customer Relationship Management: What is CRM?


A popular acronym for many companies is CRM. CRM stands for Customer Relationship Management. Popular in B2B (Business-to-Business) companies, CRM software allows a company to interact with potential customers and existing clients and keep information up to date. In order to improve business relationships with customers, specifically focusing on customer retention and ultimately driving sales growth are key area of CRM.

There are numerous CRM service providers in the marketplace. These range from complex enterprise softwares requiring weeks of on boarding and constant support, to much simpler open source customer management software that can be utilized quickly but have narrow features. While there is no perfect software on the market, most enterprise businesses utilize one of the few leading customer relationship management programs to the best of their abilities.

ServiceMax from GE Digital, the leading field service management software runs on an enterprise CRM platform and integrates many of its features into its platform to help ServiceMax from GE Digital's customer's improve relationships with their own customers. In fact, ServiceMax from GE Digital customers see an improvement in customer satisfaction due to improved scheduling and visibility. To learn more, download the report.