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Integrated Customer Data Drives Efficiency and New Revenue Opportunity

Key Takeaways

Solta Medical, Inc. (Nasdaq: SLTM) develops innovative aesthetic energy devices to address aging skin. The company is a collaboration of the industry’s two leading brands: Thermage and Fraxel, enabling physicians to offer more compelling solutions to the rapidly growing anti-aging market.

Solta needed a scalable platform to support near-term product and customer growth and a recent merger. To meet the new business requirements, Solta sought to replace custom, legacy systems including Saleslogix and Microsoft Access with a single, integrated CRM and field service solution. In particular, the company needed to improve upon a manual, custom integration with an ERP system to improve their RMA processes. The company also saw that web access to a complete customer and product history could significantly improve their efficiency and revenue generating programs.