ServiceMax Presents – The Premier, Global Field Service Event

Maximize 2017

Las Vegas Encore at Wynn 18-20 September

Tokyo Toranomon Hills Forum 17 October

Berlin Grand Hyatt 7-8 November

Maximize Berlin


Full Conference Rate —
Online registration is now closed. Please join us in Berlin to register onsite.


Where is the event located?
Grand Hyatt Berlin, Marlene-Dietrich-Platz 2, 10785 Berlin, Germany
What are the event dates?
6 November, 2017 - Pre-Conference Events: Customer User Group & CSO Summit (Invite Only)
7-8 November, 2017 - Maximize Europe Conference
What time does the event begin on 7th November?
Registration will open at 10:00AM and the networking reception begins at 6:00PM.
What time does the event end on 8th November?
Programs for the day will end at 15:00.
Is there a group discount?
Purchase four full conference passes, and the fifth pass is complimentary. During the registration process, you will have the option to add colleagues to your registration, after the fifth person is added, the discount will automatically be deducted from your final total. Please keep in mind that you will need to use a different email for each registrant. All 5 registrants must be entered in the same registration to get the complimentary 5th conference pass.
What is the cancellation/refund policy?
Cancellations with a full refund will be processed until 31 October, 2017 and will incur a processing fee. After 31 October, 2017, there will be no refunds.
How do I book a hotel room for Maximize?

Maximize Europe 2017 will be held at the Grand Hyatt Berlin.  Unfortunately, the hotel is now sold out. Please find below a list of hotels recommended by the Hyatt:
- The Mandala (right next door)
- The Marriott (5 min)
- The Ritz (next door to the Marriott, 5 min)
A bit further away (10 min) are the Mövenpick, the Ibis, Novotel Suites, relaxa Hotel, and Grimm’s.

Do I have to pay to register to the event?
Please find the event fees details by clicking here.
What is the closest airport?
Tegal Internationl Airport – TXL
The airport is approximately 10 km and 20 minutes from the Hyatt
How do I get to the event venue?
Where can I park at the hotel if I am coming by car?

At Grand Hyatt Berlin, we offer an underground car park as well as a parking service (valet service). Charges are as follows:

  • One hour: €2
  • Additional hours: + €2
  • Daily parking fee: €20
  • Loss of parking card: €20
When and where will I collect my badge?

The registration desk will be located on the First Floor of the hotel directly up the main staircase:

  • Monday: 10:00AM - 7:00PM
  • Tuesday: 7:00AM - 7:00PM
  • Wednesday: 7:15 AM - 12:00PM
When is the Tools & Technology Showcase open?

The Tools & Technology Showcase is open at the following times:

Tuesday, 7 November 2017
  • 10:00AM - 11:00AM
  • 12:45PM - 1:45PM
  • 3:30PM - 4:00PM
  • 6:00PM - 7:00PM
Wednesday, 8 November 2017
  • 7:15AM - 8:30AM
  • 10:30AM - 11:00AM
Is there a specific dress code?
Attire for the conference is business casual. And the cocktail/gala reception is smart.
Will I have internet access?

Yes - WiFi will be available during the conference.

  • Network/SSID: Maxmize17
  • Password: servicemax17
When and where is the cocktail/dinner reception?
The cocktail/dinner reception will be held at the event venue Grand Hyatt Berlin. lt will start at 6:00PM on Tuesday night 11/7. We will begin with a cocktail hour, followed by a formal dinner. You must be a Registered Conference Attendee to attend.
Will breakfast be available?
A breakfast will be served on Wednesday morning from 7:15AM - 8:30AM, in the Tools & Technology Showcase.
Can I network with other attendees before the event?

Of course! If you are not a member of our Community, please join today so you can be a part of the social group, “Maximize 2017” where you can ask questions about the event and network with field service professionals, speakers and MaxPerts who are attending.

Or you can download the Maximize 2017 Mobile App:

Option 1:
You should have received an email from ServiceMax with the subject line “There’s an app for Maximize Berlin 2017!” You can download the Maximize app directly from that email.

Option 2:
If you wish to download the app manually, go to the App Store or Google Play and search for AttendeeHub. Download the app and then open it. Search for Maximize Berlin and click download. Select the three stacked lines in the upper left-hand corner. Click log in.

Name: Enter your name.
Email: Enter the email address that you registered for Maximize with
Verification Code: Enter the four-digit verification code that gets sent to you via email.

The event is also accessible for Blackberry devices, Windows Phone users, and desktop computers through your web-based version. The URL for this is:

If I have more questions who do I ask?
Please send an email to or ask the ServiceMax team onsite at Maximize.