Press Release

Maximize 2016: ServiceMax Announces Keynote Speakers for Seventh Annual Customer Summit

Luke Williams, Heather Ashton, Chris Anderson and Dave Yarnold Headline San Francisco’s Premier Field Service Event

PLEASANTON, CA., May 6, 2016 -- ServiceMax, the leader in field service management solutions, today announced the keynote speakers for its annual customer summit in San Francisco this June. Topics include navigating and embracing disruption, leveraging field service to improve customer loyalty, and technologies shaping the future of field service from cutting edge drones to augmented reality.

The 2016 Maximize agenda features an extensive program of breakout sessions, customer panels, hands-on training, roundtables and industry-specific sessions aligning with this year’s theme “The Future of Field Service is Now.” The two-day event showcases how to leverage today’s technologies to empower and transform business operations.

Keynoting this year’s conference:

  • Luke Williams, Author and NYU Stern School of Business marketing professor. Luke will discuss the benefits of disruption and how to get there through the three principles of motivation, mindset and method.
  • Heather Ashton, Research Manager, IDC Manufacturing Insights. With more than 15 years of experience studying how technology impacts manufacturing, Heather will touch on best practices for digital and field-service transformation.
  • Chris Anderson, Founder and CEO, 3DR. Former WIRED editor-in-chief and now CEO of 3DR will showcase the killer application for drone technology in field service.
  • Dave Yarnold, CEO, ServiceMax. Dave will discuss the convergence of factors that make it a huge misstep to wait on embracing modern tools and technology to transform field service and ultimately future-proof your organization for tomorrow’s innovation.

 “The digital revolution has completely taken over and improved the way companies of all types do business, and technology has matured to a point where field service is no exception. The time for transformation is now,” said Dave Yarnold, CEO of ServiceMax. “We’re excited to bring together the industry’s best and brightest at this year’s Maximize to share the different ways they’ve transformed their field service organizations from being seen as pure cost centers into strategic, revenue-generating parts of the company.”

Maximize 2016 will feature session tracks spanning optimizing service operations, systems performance and integration, leveraging insights for business outcomes and products and strategy. Additionally, ServiceMax customers including Daphne Jones, senior executive & CIO of Imaging and Global Services at GE Healthcare, Dave Elario, VP & GM of service operations at GE Healthcare, Don Davis, executive director of worldwide service of BD, Dave Carevich, director of business development of McKinley Equipment and Stephen McPhee, head of service at MilliporeSigma, will share their personal experiences in leveraging ServiceMax’s tools and technology to deliver tangible business results.

Maximize 2016 is made possible through the support of our 22 sponsors from our growing Technology Marketplace and Systems Integrators. Among them are platinum sponsors PTC and Accenture as well as gold sponsors CapgeminiForefront andAppirio.

Back again this year is the MaxChoice Customer Awards Program, an opportunity for customers to recognize outstanding use of the ServiceMax Suite to create meaningful business outcomes. Nominations are accepted through May 13.

Event Information:
What: Maximize 2016, ServiceMax’s 7th Annual Customer Summit
When: Monday, June 13, 2016 - Wednesday, June 15, 2016
Where: San Francisco Marriott Marquis, 780 Mission Street, San Francisco, CA 94103

Additional information:

About ServiceMax
ServiceMax leads the massive global industry of field service management software -- an $18 billion market worldwide. The company continues to reimagine and create solutions for the 20 million people globally who install, maintain, and repair machines across dozens of industries as the leading provider of complete end-to end mobile and cloud-based technology for the sector. ServiceMax goes to every length -- from joining technicians on service calls to publishing the industry's leading online publication -- to help customers discover untapped innovation, unleash new revenue streams, drive efficiency, and most importantly delight their end-customer. To learn more, please

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