Maximize 2017: ServiceMax Celebrates Success of Eighth Annual Premier Field Service Event and Winners of the MaxChoice Awards

Industry Leaders Embrace IoT, AI and the Vision of Zero Unplanned Downtime

PLEASANTON, CA., (September 25, 2017) – ServiceMax, from GE Digital, the leading provider of field service management solutions, hosted more than 450 attendees at its annual field service event, Maximize 2017. Over three days, ServiceMax executives, customers and industry experts led discussions about the next frontier of field service delivery, including trends in IoT, AI and the vision of zero unplanned downtime. Highlights from this year’s event included inspiring keynotes from the legendary Apollo 13 crew members, breakout sessions around service transformation across industries and compelling discussions around service best practices during the Chief Service Officer Summit. ServiceMax also presented the MaxChoice Awards, celebrating customers that have leveraged ServiceMax technology with noteworthy success.

New this year, Maximize featured dedicated industry tracks for service leaders striving to drive change within their respective industries. The tracks offered an opportunity for leaders in Oil & Gas, Power & Utilities, and Medical Device & Manufacturing to discuss new tools and best practices to transform their businesses through service delivery.

"Every year, we commit ourselves to creating an experience that amplifies the industry's most modern strategies, innovative tactics and cutting-edge technologies. After spending time with these experienced field service leaders at Maximize, I'm more confident than ever that we're moving towards a future of zero unplanned downtime,” said Dave Yarnold, CEO, ServiceMax, from GE Digital. “This event is also incredibly important to our partner network and we appreciate their sponsorship and participation. A special thanks to our Platinum sponsor, Deloitte Digital, for the partnership and momentum we are building together as the industry continues to evolve."

The ServiceMax partners are knowledgeable and trusted, and strengthen the value of the field service solution. Extensive, innovative partner programs help to ensure successful deployments and stronger service solutions to ServiceMax customers. Maximize 2017 was made possible through the generous support of more than two dozen partner sponsors who also participated in the Tools & Technology Showcase during the event.

“Maximize is a great opportunity for attendees to hear from ServiceMax, its customers, and partners about the trends having the greatest impact on field service today and how technology can best be applied to field service organizations. The breadth of knowledge and expertise from speakers has been outstanding, which is just one of the things that makes Maximize a valuable event in field service,” said Heather Ashton, Research Manager, IDC Research.

MaxChoice Award Winners Include:

  • ServiceMax Rookie of the Year: LiftOne, for outstanding accomplishment in their organization in their first year of implementation.
  • ServiceMax "We Keep the World Running" Award: PAC, whose use of ServiceMax keeps the world running and has become critical to serve their customers.
  • ServiceMax Customer Impact Award: Topcon Medical Systems, who has experienced a marked change in culture and transformation as it relates to their customers since implementing ServiceMax.
  • ServiceMax Business Impact Award: Molecular Devices, who realized exceptional business results and ROI through the adoption of a field service management strategy for their extended enterprise.
  • ServiceMax Innovation Award: Carrier, who has demonstrated innovative use of ServiceMax on mobile devices and in disconnected environments.
  • ServiceMax Raving Fan of the Year Award: Erikson Living, who has demonstrated outstanding leadership in field service and who has been a great advocate of ServiceMax.

If you weren’t able to attend Maximize Las Vegas, there are two more chances to dive into the field service conversation at Maximize Tokyo and Maximize Berlin.

Maximize Tokyo Event Information:

Maximize Berlin Event Information:

According to our Partners and Customers:

“As we help our clients transform to new business models for services, ServiceMax brings an important set of capabilities. Maximize was a valuable event for our clients to network with other services leaders as well as the ServiceMax leadership team,” Ashley Baxter, Managing Director, Field Service Practice Leader, Deloitte Digital, Deloitte Consulting LLP.

“This is our fourth Maximize and as usual a great collection of like-minded field service innovators. It’s great to see ServiceMax flourish under the GE brand and executing on their vision,” Karen Mehal, Director, NA Field Service, Cap Gemini. 

“Attending Maximize and being a sponsor of the event has been an awesome experience! We get personalized attention from attendees and ServiceMax alike, which makes this investment worth it. Aligning behind a field service leader like ServiceMax increases the value of our integration middleware, as they pioneer new technologies like IoT, AI and the benefits they bring to field service organizations,” Izhar Fuentes, Business Development & Alliances, Magic Software.

“Maximize is a great event for ServiceMax partners and key enterprise customers to meet once a year and openly collaborate on how to drive critical innovation within field service,” Sean Hogan, Director, ISV Alliances, Nintex.

"The vision articulated at Maximize - achieving zero unplanned downtime - is fast becoming reality due to innovative field service platforms that integrate asset performance management and predictive analytics capabilities. Digital is changing the face of field service in the oil and gas and other service intensive industries and we believe that ServiceMax and GE Digital are paving the way," Shawn Maxson, Oil and Gas Principal, PwC.

“Maximize has been enlightening. Meeting with my peers in the field service industry to discuss our challenges, experiences and ideas has been invaluable. We all represent different types of companies with different perspectives and before this event, there wasn’t a venue for this type of discussion,” Victoria Butt, IT Team Lead, Chair-A-Medics, Inc.

“We recently implemented ServiceMax and have found it has already helped us to deliver improvements to our Field Service performance and overall customer experience. Attending Maximize was a great opportunity to for us to continue our learning on further improvements we can implement. We also enjoyed hearing from the industry experts about relevant technology trends like IoT and how these can further enhance the Services that we deliver to our customers,” Darrell Smithson, VP Global Service, Compac Sorting Equipment, Compac

About ServiceMax

ServiceMax, from GE Digital, leads the massive global industry of field service management software – an estimated $25 billion market worldwide. The company continues to reimagine and create solutions for the 20 million people globally who install, maintain, and repair machines across dozens of industries as the leading provider of complete end-to-end mobile and cloud-based technology for the sector. ServiceMax goes to every length – from joining technicians on service calls to publishing the industry's leading online publication – to help customers discover untapped innovation, unleash new revenue streams, drive efficiency, and most importantly delight their end customer. To learn more, please visit