WHAT: ServiceMax will be featured at the Field Service 2011 Conference April 26 – 29, 2011, in Chandler, Arizona. Field Service 2011 is the leading service and support conference, attracting senior-level service and support professionals from 15 different manufacturing industries and experts ready to share their insight and successes.

ServiceMax is the first and only complete suite of cloud-based, collaborative and mobile field service management applications that is built on the salesforce.com Force.com platform. Athani Krishna, founder and vice president of products for ServiceMax, will present “Cloud Computing, Mobility, and Collaboration are Transforming Field Service: Are You Prepared?” as part of the Service Optimization track at Field Service 2011. Krishna will be joined onstage by the global CRM manager from a medical device company that has employed these new technologies to streamline the company’s service.

Krishna will discuss how innovations around cloud computing, mobility and collaboration are revolutionizing field service. Attendees will learn how to rethink their approach to field service management with insights into how field service organizations have leveraged technology advances to drive new levels of efficiency, revenue and customer delight. The panel will also feature a demonstration of ServiceMax and how customers have used the suite to eliminate the technology hurdles that have hampered the industry for decades.

WHEN: Wednesday, April 27, 2011 2:40 p.m. MST.

WHERE: Sheraton Wild Horse Pass Resort & Spa 5594 West Wild Horse Pass Boulevard Chandler, Arizona

WHO: Athani Krishna, founder and vice president of products, ServiceMax