Press Release

ServiceMax Kicks Off 3rd Annual Customer Summit, Maximize 2012

Customers From Around the Globe Convene To Take The Field Service Industry To The Next Level

San Francisco, CA – September 18, 2012 —ServiceMax, the award-winning creators of the first and only complete suite of cloud-based, mobile and social field service applications, today hosts its 3rd annual ServiceMax customer summit, Maximize 2012. More than 200 registered attendees from all around the world will convene at the JW Marriott in San Francisco to collaborate and participate in sessions with customers, partners and industry visionaries. Maximize 2012 will also feature a “Discovery Track” for prospective customers interested in ServiceMax.

The theme for this year’s summit is: The Journey To Field Service Transformation.
The profile of field service continues to grow in the enterprise as companies and CEOs rely on service profits and customer loyalty to keep their businesses thriving,” said Dave Yarnold, CEO of ServiceMax. “ServiceMax customers represent the best and brightest in the field service industry, driving change within their organizations and in our industry. Bringing them all together to collaborate, network, and share ideas is so powerful as we continue forward on our journey.
Maximize will kick off with a keynote presentation by ServiceMax CEO Dave Yarnold, followed by a full day of product and industry focused sessions featuring speakers including:

Will McNeill, Sr. Research Analyst, Gartner
Will McNeill will discuss Gartner’s four-stage maturity model for the service life cycle. Learn why it’s not enough to simply be “customer-focused”, and how your organization can gauge the sophistication of your service lifecycle management processes.

David Hart, VP of European Service, Pitney Bowes
Pitney Bowes may be an 80-year old company, but their field service organization is nothing short of revolutionary. In his session, David Hart will discuss how Pitney Bowes has transformed the company’s field service operations in Europe with the help of ServiceMax, leveraging mobile technology and innovative processes to ensure a high level of service while driving meaningful revenue.

Bob Zukis, Author, Social Inc.
Social Enterprise visionary Bob Zukis will discuss why it’s imperative for service organizations to go social or fall behind the competition. Bob will dispel the myths of social (hint, it’s not simply Facebook for the enterprise), and provide actionable ways for field service teams to embrace social tools to drive real business results.

Maximize 2012 will also feature breakout sessions covering field service topics as voted on by the attendees of the summit.

ServiceMax partners Astadia, Etherios, IBM Cast Iron and USDM are sponsoring Maximize 2012 and will also be in attendance.

ServiceMax will also have a large presence at’s Dreamforce conference the rest of the week. For more details visit:

Maximize 2012 registration for customers:

Maximize 2012 registration for prospects: