We now live in an age where our every move is just a click away from going viral. That’s a lesson Comcast learned all too well this week when a customer service call that turned sour lit up the Internet. Ryan Block and his wife, (former) Comcast subscribers, called to cancel their Internet service. The customer service representative wouldn’t hear it. After 10 minutes on the phone, Block began recording the remaining eight minutes of the cringe-worthy conversation, which he uploaded to Soundcloud.

During the recording the representative repeatedly and aggressively questions why Block is canceling the service. The representative even refuses to give Block a confirmation number after he finally cancels the subscription.

Now in damage control, Comcast has issued a statement of apology. “We are very embarrassed by the way our employee spoke with Mr. Block and are contacting him to personally apologize,” the company said. But the action didn’t stop nearly 5 million people from listening to the Soundcloud recording or taking in the media frenzy that ensued.

Read more at NPR.

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