ServiceMax Presents – The Premier, Global Field Service Event

Maximize 2017

Las Vegas Encore at Wynn 18-20 September

Tokyo Toranomon Hills Forum 17 October

Berlin Grand Hyatt 7-8 November

Maximize Berlin


Full Conference Rate —
Online registration is now closed. Please join us in Berlin to register onsite.


Please click on dates below for detailed agenda.

Monday, 6 November 2017

Time Session
10:00AM - 7:00PM Registration Open
1:00PM - 6:00PM User Group
1:00PM - 5:00PM CSO Summit
6:00PM - 8:00PM User Group Cocktail Reception
7:00PM - 22:00PM CSO Summit & Customer Executives Dinner

Tuesday, 7 November 2017

Time Session
7:00AM - 07:00PM Registration Open
7:30AM - 10:30AM CSO Customer Breakfast (Invitation only)
10:00AM - 11:00AM Training Center 
Tools & Technology Showcase
11:00AM - 12:30PM Opening Keynote: Leading the Digital Service Transformation
with Dave Yarnold, ServiceMax CEO and his guests:
  • Jessica Tan 
    Chief Product Officer - Thermondo
  • Anup Sharma
    Vice President, Chief Information Officer & Chief Application Architect - GE Digital
  • Luc Verbist 
    Chief Information Officer - Vinçotte
12:30PM - 1:45PM Lunch 
Tools & Technology Showcase
Training Center
Breakout Sessions
Service Transformation
Product Strategy
Service Technology
1:45PM - 2:30PM

Breakout Sessions

Our ServiceMax Journey: Mobility Transformation at Coca-Cola European Partners
ServiceMax Installed Base Roadmap & Strategy
Delivering an Optimal Mobile Experience

Breakout Sessions

Planning your ServiceMax Program
ServiceMax Mobile Roadmap & Strategy
SPP Pumps: Lessons From The Coalface of Digital Transformation
3:30PM - 4:00PM Coffee Break & Tools & Technology Showcase
4:00PM - 4:30PM Customer Keynote: Schneider Electric
4:30PM - 6:00PM Guest Speaker: Michael Foale, Nasa Ambassador
“My Unplanned Downtime In Space: When Failure Is Not An Option”
6:00PM - 7:00PM Cocktail reception
Tools & Technology Showcase
Training Center
7:00PM - 10:00PM Maximize Gala Dinner

Wednesday, 8 November 2017

Time Session
 7:15 AM -  12:00PM  Registration Open
7:15AM - 8:30AM Breakfast
Tools & Technology Showcase
Training Center
8:30AM - 9:45AM Product Keynote: ServiceMax Roadmap & Advancements
Breakout Sessions
Service Transformation
Product Strategy
9:45AM - 10:30AM

Breakout Sessions

Putting in Place a Global, Standardised Process for Service
ServiceMax Scheduling & Dispatch Roadmap & Strategy
10:30AM - 11:00AM Break
Tools & Technology Showcase
Training Center
11:00AM - 12:00PM Roundtable Session
12:00PM - 1:00PM MaxChoice Awards Luncheon
Breakout Sessions
Service Transformation
Product Strategy
1:10PM - 2:00PM

Breakout Sessions

The Cost of Doing Nothing
Delivering Predictive Service Through APM
2:15PM - 3:00PM

Industry Breakout Sessions

The Changing Roles of Planners and Dispatchers
ServiceMax Reporting & Analytics Roadmap & Strategy

Session Tracks

Maximize 2017 features 4 session tracks to choose from.

Service Transformation

For service leaders driving change and navigating workforce, business or cultural challenges in global service organisations. Learn how service can transform your business, lead to new business models or grow revenue.

Product Strategy

For customers who want to learn about exciting product innovations and upcoming product roadmaps.

Service Industry Trends

For service leaders that want to understand important issues and trends in the service industry such as customer centricity, changing workforce and safety & compliance.

Service Technology

For Service & IT professionals who want to learn how technologies such as IoT, bots, AI, augmented reality and data privacy are changing the future of field service.