ServiceMax Presents – The Premier, Global Field Service Event

Maximize 2017

Las Vegas Encore at Wynn 18-20 September

Tokyo Toranomon Hills Forum 17 October

Berlin Grand Hyatt 7-8 November

Maximize Berlin

$215

Full Conference Rate —
Online registration is now closed. Please join us in Berlin to register onsite.

Maximize 2017 Speakers

Keynote Speakers

Audrey Hazak
Audrey Hazak
Senior Vice President - Global Field Services Business Development for Europe, Schneider Electric

Audrey Hazak is Senior Vice President of the Global Field Services Business Development for Europe at Schneider Electric. She is focusing on delivering growth across all Go-To-Market models and targeted offers for all countries in the Europe region. In addition to that, she was in charge (until August 2017) of the Sales Excellence for all regions by designing the Field Services Channel strategy, the Marketing strategy & the Digital sales to drive Field Services growth worldwide.

Audrey is a powerful, dynamic & inspiring leader who demonstrated outstanding results in driving complex transformations in IT, software & services. Before creating the Global Field Services division in 2015, Audrey was leading the Field Services transformation across all Business Units, Geographies and Global Entities for Schneider Electric.

Previously, she managed the EMEA Customer Care Center to increase Customer satisfaction and efficiency. In this role, she led centralized and regional Back-office team for End-User business: Solutions and Services activities & built offshore CCC in new economies countries.

Luc Verbist
Luc Verbist
Chief Information Officer

Luc Verbist is CIO at Vinçotte where he focusses on the transformation of the business processes of the company with the objective to boost the operational performance of the business and increase customer satisfaction levels. Luc is an experienced CIO having a strong track record in digital transformation assignments. He has a very no-nonsense management style and is a strong achiever, he gets things done. Business and ICT alignment and understanding what ICT could bring to a company’s offerings, be it services or products, are some of his strengths.

Prior to joining Vinçotte, Luc was 18 years CIO at De Persgroep, a 1,4 Billion € European media company with assets in newspapers, magazines, commercial radio and commercial television. He personally led more than 15 merger and acquisition tracks including the standardization of the application portfolio throughout the entire group. On top of that he headed the extension of the company’s traditional paper product portfolio with a variety of new digital products much appealing to the younger generations.

 

Luc was awarded the title of CIO of the year in Belgium in 2012 and of CIO of the year of Europe in 2013. A reward for his remarkable achievements and leading role in the CIO landscape.

 

Anup Sharma
Anup Sharma
Vice President - Chief Information Officer & Chief Application Architect, GE Digital

Anup Sharma leads GE application architecture & SW engineering teams across the Digital Thread product portfolio and global Digital hub eco-system where we are building world-class software teams. He is responsible for driving enterprise optimisation solutions to accelerate customer outcomes and $1 billion of productivity for GE. The Digital Thread powered by the Predix platform drives data transparency, horizontal solutions and accelerates speed to value.

Anup is a 20-year GE veteran, having held executive CIO positions at GE Oil & Gas, GE-Hitachi Nuclear Energy, and GE Energy Field Services. He also served in a series of cross-functional leadership roles at GE Corporate and GE Capital along with a six-sigma quality Master Black-Belt (MBB) role.

Anup holds a bachelor of science degree in management information systems and business management from Huntington University in Indiana and is a graduate of GE’s Information Technology Leadership Program (ITLP). He serves on the Council of Overseers at Rice University’s Jones Graduate School of Business and is on the board of directors for the March of Dimes, Houston.

Dave Yarnold
David Yarnold
CEO – ServiceMax, from GE Digital

David Yarnold is the chief executive officer of ServiceMax. A veteran in the Software as a Service (SaaS) and Field Service industries, Yarnold has contributed to the success of some of the fastest growing companies in the enterprise software business over the past two decades.

Jessica Tan
Jessica Tan
Chief Product Officer - Thermondo

Jessica Tan is Chief Product Officer at Thermondo where she is leading their efforts in digitalisation of the energy sector. Jessica previously held leadership positions at the Coca Cola Company, Bain & Company and Macquarie Bank in Paris, London and Sydney. She holds an MBA (Dean’s list) from the London Business School.

Michael Foale

Michael Foale is the British born astronaut who sprang to public attention whilst on board the Mir space station.

Michael graduated from Cambridge University with a BA in Physics and a doctorate in Laboratory Astrophysics.

A veteran of four space flights, Foale has logged over 374 days in space including four space walks totaling 22 hours and 44 minutes. He was a mission specialist on STS-45, STS-56 and STS-63. In the last mission he undertook a four-hour EVA. He was then selected for an extended mission aboard the Russian Mir space station. Foale spent four months on Mir in 1997 during the Mir 23 and Mir 24 missions. During Mir 23, the station's Spektr module was struck by a Progress resupply vessel. Using knowledge from his physics degree Foale made calculations of how the stars were moving past his fixed-point thumb reference on a window, and was thus able to advise Russian ground control of how to stop the resulting roll. During Mir 24, Foale and Russian cosmonaut Anatoly Solovyev conducted a six-hour EVA in the Russian Orlan spacesuit to inspect exterior damage to the Spektr module. For his efforts, he was awarded the Yuri A. Gagarin Gold Medal by the Fédération Aéronautique Internationale. In 1999, Foale was a member of space shuttle mission STS-103, during which he conducted an eight-hour spacewalk to replace components of the Hubble Space Telescope.

Rei Kasai
Rei Kasai
Senior Vice President of Products - ServiceMax, from GE Digital

Rei is a seasoned product leader who has created, launched, and managed enterprise software products. Most recently he was the head of product for SAP’s Cloud for Customer solutions for field service and customer service. Under his leadership, he started the product line from the ground up and grew it into one of the fastest growing product lines in SAP.

Earlier in his career he worked at high growth VC-backed companies Dexterra (acquired by Pega in 2009), Net6 (acquired by Citrix in 2004), and Octane Software (acquired by E.piphany in 2000) where he managed products for mobile application platforms and mobile field service applications, as well as held roles in pre-sales and consulting.

 

Rei holds a BA in Neuroscience from UC Berkeley as well as an MBA from the Haas School of Business at UC Berkeley.

 


Breakout Tracks Speakers

Christopher Riau
Christopher Riau
Director of Global Service, Nilfisk

Christopher Riau is Director of Global Service for Nilfisk, a leading global provider of professional cleaning equipment and solutions, counting more than 700 field-service technicians.  He is responsible for leading the global service organization and implementing service initiatives worldwide.    Prior to his global position, Christopher was Director of Service and Operations in France. He has a double Master’s degree in Business and Industrial Engineering.

Morgan Jonsson
Morgan Jonsson
CEO, Neisa Sweden

As CEO of Neisa in Sweden, Morgan is responsible for a fine tuned team that drives all field service in Sweden. Morgan started in what today is Neisa back in 1998 as a field service engineer and has since then been a key player in developing the company and starting up new business segments. Together with his fellow coworkers in Sweden, Finland, Norway and Denmark he is strongly devoted to provide Field Service at its best to the Nordic market.

Adam Cooper
Adam Cooper
Manager, IT Deployment - Coca-Cola European Partners

Adam has been involved with the ServiceMax deployment at CCEP for over 5 years since the very beginning working closely with the ServiceMax professional services team to evolve and improve the solution for CCEPs 500+ technicians. The latest project the team is working on is deploying the ServiceMax iPhone app to replace their legacy Salesforce Classic app.

Rob Van Waveren
Rob Van Waveren
Manager, Business Process Tools and Collaboration - Coca-Cola European Partners

Rob Van Waveren is the main contact between the business and IT for anything that involves Salesforce and ServiceMax within Coca-Cola European Partners - Cold Drink Operations. This involves overseeing the deployment of the ServiceMax field service solution and other business tools which the teams use. The latest project the team is working on is deploying the ServiceMax iPhone app to replace their legacy Salesforce Classic app.

Damian Hudson
Damian Hudson
Head of IT - SPP Pumps

Damian Hudson is Head of IT at SPP Pumps where he is responsible for the global IT infrastructure spanning 8 countries including UK, USA, South Africa, France and UAE. In his role of Head of IT he has overseen a global rollout of SAP to 4 countries and in more recent years, the move to Cloud technologies. Damian has been heavily involved in the implementation of ServiceMax to 3 countries (soon to be 4) and was part of the global implementation team of Salesforce to 450 users. Damian has been in the IT Industry for more than twenty years starting out in IT support before the move to management several years ago. Working in the senior management team, he is also responsible for setting the IT strategy for the business and ensuring all compliance, security and legal issues are under control. Damian is a graduate of Business Information Technology from Manchester Metropolitan University.

Nathaniel Neblett
Nathaniel Neblett
Business Systems Support - SPP Pumps

Nathaniel Neblett is Business Systems Support at SPP Pumps where he is responsible for the on-going administration, configuration and development of their global ServiceMax and Salesforce implementations. In his role as Business Systems Support Nathaniel was key in the implementation of ServiceMax for SPP Pumps UK. Nathaniel continues to evolve and develop ServiceMax at SPP Pumps with a focus on advanced automated process solutions to minimise the time related impact of user data entry and to better refine their business process workflow. In addition to his Salesforce and ServiceMax configuration and development duties, he supports a Salesforce user base of 450 users as well as global ServiceMax support for 50+ field service technicians and back office coordination.

Russel Jacobs
Russell Jacobs
Business Analyst - Service, Domino UK LTD

Russell Jacobs is the Business Analyst for Service at Domino UK Ltd, a designer, manufacturer and supplier of industrial printing and labelling solutions.

Russell is responsible for all aspects of Servicemax system, including, but not limited to SFM user interfaces development for helpdesk and mobile devices, synchronisation set up for iPads, iPhones and PC's, back end integration and Salesforce administration. With over 800 users live on the system, Russell has been involved with the ServiceMax deployment since 2009 working closely with the end user community, business management and ServiceMax teams to ensure successful service transformation.

Mark Appleton
Mark Appleton
Force.com Business Analyst - Domino UK LTD

Working at Domino Printing Sciences, Mark covers a Force.com Organisation of 800 ServiceMax users as well as 900 Salesforce users across 14 channels around the globe. At Domino; the team have just completed a project to deploy the Force.com solution to 7 of these channels in the last 2 years. Mark has worked with Salesforce for over 7 years, where he deals with both administration and development (declarative and programmatic). Mark has also been working with ServiceMax for just over 2 years, meaning he has to frequently weigh up Sales and Service requirements in order to deliver solutions that fit both..

David Hart
David Hart
SVP, Customer Success - ServiceMax

Dave Hart is Vice President of Global Customer Transformation at ServiceMax where he focuses on working with prospects and existing customers to understand and unlock the true value their field service organizations. Having started his career as a field service engineer, Hart has decades of field service management and customer transformation experience, most recently leading Pitney Bowes’ entire European Service organization. During his more than a decade at Pitney Bowes, Hart also managed the international DMT (Document Messaging Technologies) service group, UK GMS (Global Mailing Solutions) group, and national operations of Pitney Bowes Management Services.

David Ovadia
APM Product Marketing Director - GE Digital - ServiceMax

David leads Product Marketing for our Asset Performance Management suite (APM) for Equipment Manufacturers (OEMs), Food and Beverage & Consumer Packaged Goods (F&B/CPG). His experience spans brand management, marketing, and product management for consumer, SMB, and enterprise software.

Lorenzo Veronesi
Lorenzo Veronesi
Research Manager for IDC Manufacturing Insights - EMEA

Veronesi supports all the Manufacturing Insights research services for EMEA, by analysing IT opportunities in multiple manufacturing industry sub-verticals, by writing quarterly industry updates and running annual surveys with manufacturing end-users. His research focus spans across key processes such as supply chain management, product lifecycle management and manufacturing operations management in multiple manufacturing verticals, including among others automotive, aerospace, machinery, high-tech, chemicals, CPG, and fashion. Before IDC, Veronesi has worked as an analyst in multiple areas, including research in the industrial logistics sector and as advisor for public authorities in Italy. Veronesi holds an MSc Degree in Regional Science at the London School of Economics and Political Science and has graduated cum laude at the Bocconi University in Milan

Gabriele Bodda
Senior Director of Product Management - ServiceMax

Gabriele Bodda is a Senior Director of Product Management at ServiceMax from GE Digital leading integration and verticalization strategy. For seven years prior to that, Gabriele managed enterprise cloud solutions in the customer service space at SAP. Gabriele is based in London and often works with the EMEA customer base.

Joe Kenny
Joe Kenny
Vice President of Global Customer Transformation - ServiceMax

Joe Kenny is Vice President, Global Customer Transformation at ServiceMax from GE Digital where he focuses on working with prospects and existing customers to understand and unlock the true value of their field service organisations. Joe has held multiple roles in service organisations at companies such as Pitney Bowes, Canon and Loomis where he developed a service-led transformation for Loomis' cash solution customer base.

John Bristow
John Bristow
Sr. Director, Strategic Services - ServiceMax

John Bristow is Senior Director leading the Strategic Services team at ServiceMax from GE Digital. He has 20+ years of experience helping customers improve program planning and execution, lower project risks, and increase user adoption in order to maximise implementation value. Previously, John was Director with Deloitte leading $30M+ in global SAP implementations.

 

Joseph June
Vice President, Product Management - ServiceMax

As the Vice President of Product Management, Joseph June is responsible for the strategy and roadmap of mobile, scheduling and optimization products at ServiceMax. Joseph is an experienced product leader with more than 19 years of experience in enterprise mobile applications, mobile cloud services, field service, BPM (business process management) and CRM platforms. Prior to ServiceMax, Joseph was the Senior Director of Product Management at Pegasystems where he was responsible for leading and launching Pega Application Mobility Platform and Pega Field Service. Joseph also held product leadership and management roles at Antenna Software, BEA Systems, Oracle and IBM. Joseph holds a Bachelor of Science degree from The University of Chicago.

Kieran Notter
Kieran Notter
Director Global Customer Transformation - ServiceMax

Kieran Notter is Director of Global Customer Transformation with ServiceMax from GE Digital. He is a service industry domain expert with 30 years’ experience.He specialises in field service revenue and working capital improvements, with a particular passion for supply chain operations. Having previously worked for companies including Kodak, Bell and Howell and most recently Pitney Bowes, Kieran understands the importance of a logical approach that is supported by real time analytics.

Agni Ananda
Director, Innovation & Enablement - ServiceMax

As Director, Innovation & Enablement at ServiceMax, from GE Digital, Agni Ananda is responsible for building new products focused on efficient project delivery and execution. He has completed 50+ outcome focused implementations from small business to complex global customer deployments, Angi has held a variety of positions during his nine years at ServiceMax. Prior to joining the company Agni held various roles with Texas Instruments and Avaya Labs. He is an experienced solutions and integration architect with more than 15 years of experience with enterprise solutions, including 10 years of Salesforce.com development.

Lubor Ptacek
Lubor Ptacek
Vice President, Product Marketing - ServiceMax

Lubor leads the Product Marketing function at ServiceMax, from GE Digital, with a broad range of responsibilities ranging from messaging and customer value propositions to product launches and analyst relations. Prior to joining ServiceMax in February 2016, Lubor led corporate-wide product marketing at OpenText, the leader in enterprise information management. Before OpenText, he worked at EMC, Documentum, Vignette, and Novell. From 2010-2015, he served on the Board of Directors for the Association for Intelligent Information Management (AIIM). Lubor holds a computer science degree from Technical University Ilmenau in Germany and has an MBA from Santa Clara University in California. He lives and works in the San Francisco Bay Area.

Mark Homer
Vice President of Global Customer Transformation - ServiceMax

Mark Homer is Vice President of Global Customer Transformation at ServiceMax where he focuses on working with prospects and existing customers to understand and unlock the true value of their field service organizations. Mark is known as a dynamic, innovative and highly successful IT and digital sector director with technological vision, commercial acumen and an outstanding record for driving sales, partner channels and business development. With 25 years in the software and technology industry of which the last ten have been focused on the global service sector. Prior to joining ServiceMax, Mark was the Chief Operating Officer at Service Power Business Solutions (SVR). In this role he headed software development across offshore partners and agile development teams over three time zones. He spearheaded technological strategic vision, product development for Service Power scheduling, optimisation and field service operations and led the digital strategy for M2M and IoT connected services. Mark was educated at Oxford Brookes University and was one of the first Fellows of the Institute of IT Training.

Anna Startseva
Anna Startseva
Sr. Product Marketing Manager - ServiceMax

Anna Startseva is Sr. Product Marketing Manager with ServiceMax from GE Digital. Her areas of focus are Medical Device and Life Sciences industry as well as installed base management, logistics, and the Internet of Things product functionalities.

Chris Matthews
Chris Matthews
Project Manager - ServiceMax

Chris Matthews is a Project Manager with ServiceMax from GE Digital where he specializes in implementations for Medical Devices companies. During his three years with ServiceMax, he has delivered various complex implementations.

Chris Wada
Chris Wada
VP of Product Management - ServiceMax

Chris Wada leads the product strategy and management for the Work Planning, Scheduling and Platform initiatives within ServiceMax, from GE Digital.

Prior to joining ServiceMax in 2013, Chris was the` Director of Product for SuccessFactors, the leader in cloud-based human capital management software solutions. Chris also held product and engineering roles at Hotwire and Peoplesoft. He holds a Bachelor of Science in Electrical Engineering and Computer Science from the University of California at Irvine.

Tushar Sharma
Tushar Sharma
Product Manager - ServiceMax

Tushar Sharma is a Product Manager with ServiceMax from GE Digital where he focuses on the mobile solution. He leads mobile data sync and configurations, checklists, as well as wearables, mobile GIS, and mobile analytics. Prior to joining ServiceMax, Tushar was at DirecTV, now part of AT&T, building applications for field service mobile, scheduling and optimization.