ServiceMax Presents – The Premier, Global Field Service Event

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Las Vegas Encore at Wynn September 18-20

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*Early Bird Rate expires July 28th

Tokyo Toranomon Hills Forum October 17

Berlin Grand Hyatt November 7-8

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Early Bird Registration Expires July 28th!

Maximize 2017 Speakers

Keynote Speakers

Jim Lovell
“You gotta make things happen!”

Astronaut Jim Lovell is most famous for his role in the American space age and for his calm and careful command of Apollo 13. Lovell stoically articulated the five-word message, “Houston, we have a problem,” which quickly became a part of the American lexicon. Through teamwork and decisive leadership, Lovell and his crew modified the lunar module into an effective lifeboat to safely return to Earth. As captain, he was instantly transformed into an inspiring national hero.

Captain Lovell is a graduate of the U.S. Naval Academy, the University of Southern California’s Aviation Safety School, and the Harvard Business School’s Advanced Management Program. He has earned many awards, including the Presidential Medal of Freedom, two Navy Distinguished Flying Crosses, and the Congressional Space Medal of Honor. Today, he is president of Lovell Communications, a business devoted to disseminating information about the U.S. space program.

Gene Kranz
“Failure is not an option!”

As the leader of the “Tiger Team” of flight directors who brought the Apollo 13 spaceship safely back to Earth on April 17, 1970, Gene Kranz demonstrated extraordinary courage and heroism.  Commissioned into the US Air Force in 1954, Kranz flew high-performance jet fighter aircraft and was a flight test engineer on early jet bomber development. In 1960, Kranz joined the NASA Space Task Group at Langley, Virginia, as a flight controller on Project Mercury. He served as flight director for the 33 missions of Projects Gemini, Apollo, and Skylab, and led the flight control team during the first lunar landing.

Kranz retired from NASA in 1994 after 37 years of federal service. Since his retirement from NASA, Kranz has served as a flight engineer on a B-17 “Flying Fortress,” constructed an aerobatic biplane, and published the New York Times bestselling memoir, Failure is Not an Option: Mission Control from Mercury to Apollo 13 and Beyond. In 2015 Kranz was inducted into the National Aviation Hall of Fame.

Bill Ruh
CEO – GE Digital

Mr. William Ruh is the chief executive officer for GE Digital as well as the senior vice president and Chief Digital Officer (CDO) for GE. GE Digital, a $6B business of General Electric, provides premier digital software solutions and services for the industrial world. GE Digital supports customers globally with a broad range of Industrial Internet applications, from asset performance management, operations optimization and brilliant manufacturing to platform-as-a-service, cloud and cyber security. As the CDO Mr. Ruh is responsible for global IT as well as creating GE’s Digital Thread, a next generation system for streamlining design, manufacturing and support processes.

Mr. Ruh joined GE in 2011 to establish its Industrial Internet strategy and to lead the convergence of the physical and digital worlds within GE globally. In this role, he focused on building out advanced software and analytics capabilities, as well as driving the global strategy, operations and portfolio of software services across all of GE’s businesses. During his tenure, Mr. Ruh led the charge to develop the first cloud-based platform for the industrial world. He also played an instrumental role in establishing the Industrial Internet Consortium by bringing together government, academia and industry leaders for setting the standards, best practices and processes for the Industrial Internet.

Prior to this, Mr. Ruh was vice president at Cisco where he held global responsibility for developing advanced services and solutions. A 30 year veteran of the software and internet industries, Mr Ruh has held executive management positions at Software AG, Inc., The Advisory Board, The MITRE Corporation and Concept 5 Technologies. Mr. Ruh is an accomplished author and a frequent speaker on such topics as emerging business models, cloud computing, analytics, mobile computing, agile development, large scale distributed systems, and M2M communications. He earned a bachelor’s and master’s degrees in Computer Science from California State University, Fullerton.

David Yarnold
CEO – ServiceMax

David Yarnold is the chief executive officer of ServiceMax. A veteran in the Software as a Service (SaaS) and Field Service industries, Yarnold has contributed to the success of some of the fastest growing companies in the enterprise software business over the past two decades.

Athani Krishnaprasad
Co-Founder & Chief Strategy Officer – ServiceMax

In his role, Athani is responsible for creating, communicating and executing strategic initiatives around growth & innovation, and creating strategic alignment behind the vision. Since founding ServiceMax, Athani has led ServiceMax’s product vision and strategy, product design, and product marketing and management functions. With his intimate understanding of customer needs and pain points, as well as technology and industry trends, Athani has played a key role in driving growth & positioning ServiceMax as a leader in the market.

Rei Kasai
SVP of Product – ServiceMax

Rei is a seasoned product leader with more than 17 years of experience with CRM, field service, and enterprise mobile applications. Most recently he was the VP of Product for field service and customer service SaaS solutions for SAP Cloud for Customer. Under his leadership, he started the product line from the ground up and grew it into one of the fastest growing product lines in SAP. Rei has also held product and customer facing roles at high-growth VC-backed companies Dexterra (acquired by Pega), Net6 (acquired by Citrix), and Octane Software (acquired by E.piphany). He holds a MBA from U.C Berkeley’s Haas School of Business.