ServiceMax Presents – The Premier, Global Field Service Event

Maximize 2017

Las Vegas Encore at Wynn September 18-20

Tokyo Toranomon Hills Forum October 17

Berlin Grand Hyatt November 7-8

Maximize Las Vegas

$550
Full Conference Rate

Maximize 2017 Speakers

Keynote Speakers

Amos Schneller
Amos Schneller
VP, Global Service and Technical support - MEDIVATORS

Amos has worked in the Service industry for over 30 years with vast experience in both the Field and the Corporate Service environment. His experiences include New Product Service Development, Technical Knowledge Management, Customer Satisfaction Measurement, Business Process Re-engineering, Workflow Analysis, Field Service Support, and Service Systems.

Some of his most notable experiences have been in helping multiple companies establish an international presence.

Amos joined Medivators (formerly Minntech Corporation) in 2005. He is currently the VP of Global Service and Technical Support with responsibility for Global Service and Technical Support functions including Tech Support Operations, Field Service, and Depot Repair Centers.

Amos holds a degree in Electrical Engineering. He graduated from the Mini MBA program at the University of St. Thomas.

Athani Krishnaprasad
Co-Founder & Chief Strategy Officer – ServiceMax

In his role, Athani is responsible for creating, communicating and executing strategic initiatives around growth & innovation, and creating strategic alignment behind the vision. Since founding ServiceMax, Athani has led ServiceMax’s product vision and strategy, product design, and product marketing and management functions. With his intimate understanding of customer needs and pain points, as well as technology and industry trends, Athani has played a key role in driving growth & positioning ServiceMax as a leader in the market.

Bill Ruh
CEO – GE Digital

Mr. William Ruh is the chief executive officer for GE Digital as well as the senior vice president and Chief Digital Officer (CDO) for GE. GE Digital, a $6B business of General Electric, provides premier digital software solutions and services for the industrial world. GE Digital supports customers globally with a broad range of Industrial Internet applications, from asset performance management, operations optimization and brilliant manufacturing to platform-as-a-service, cloud and cyber security. As the CDO Mr. Ruh is responsible for global IT as well as creating GE’s Digital Thread, a next generation system for streamlining design, manufacturing and support processes.

Mr. Ruh joined GE in 2011 to establish its Industrial Internet strategy and to lead the convergence of the physical and digital worlds within GE globally. In this role, he focused on building out advanced software and analytics capabilities, as well as driving the global strategy, operations and portfolio of software services across all of GE’s businesses. During his tenure, Mr. Ruh led the charge to develop the first cloud-based platform for the industrial world. He also played an instrumental role in establishing the Industrial Internet Consortium by bringing together government, academia and industry leaders for setting the standards, best practices and processes for the Industrial Internet.

Prior to this, Mr. Ruh was vice president at Cisco where he held global responsibility for developing advanced services and solutions. A 30 year veteran of the software and internet industries, Mr Ruh has held executive management positions at Software AG, Inc., The Advisory Board, The MITRE Corporation and Concept 5 Technologies. Mr. Ruh is an accomplished author and a frequent speaker on such topics as emerging business models, cloud computing, analytics, mobile computing, agile development, large scale distributed systems, and M2M communications. He earned a bachelor’s and master’s degrees in Computer Science from California State University, Fullerton.

David Milam
David Milam
CMO – ServiceMax

As CMO, David Milam is responsible for all aspects of the company’s global marketing efforts. David has more than 30 years of experience in enterprise and cloud software solutions for venture-backed companies and multibillion-dollar enterprises. Prior to ServiceMax, David was CMO at the leading enterprise cloud contact center software supplier, Five9. During his tenure, the company more than doubled revenues to $128M, expanded their entry into the enterprise market, and completed a successful IPO. Prior to Five9, he was the CMO and executive vice president at McAfee, which expanded from $1B to more than $2.6B in revenue during his tenure and was acquired by Intel. Prior to McAfee, David was CMO at ZANTAZ, acquired by Autonomy. He also served as senior vice president and CMO for EMC's $1.8B Software Group, recognized as one of the largest software companies in the world. Prior to EMC, David was CMO of Documentum, where he played an instrumental role in tripling the customer base, penetrating adjacent markets, and making Documentum the dominant leader in enterprise content management, resulting in its acquisition by EMC. David has also held executive positions at Broadbase Software, Cadence Design Systems, and Structural Dynamics Research.

David’s marketing philosophy is to play a role broader than just creating brand awareness and preference. He's also focused on generating high-impact sales enablement tools and executing results-oriented demand generation programs. David believes a CMO is responsible for partnering with sales to drive bookings momentum, with development to define the strategic product vision, and with the executive leadership to prioritize corporate direction.

David holds an MBA and a Bachelor of Science degree in Financial Management and Strategic Management from California State University, Long Beach.

David Yarnold
David Yarnold
CEO – ServiceMax

David Yarnold is the chief executive officer of ServiceMax. A veteran in the Software as a Service (SaaS) and Field Service industries, Yarnold has contributed to the success of some of the fastest growing companies in the enterprise software business over the past two decades.

Forrest Yount
Forrest Yount
Operations Transformation Leader - UTC Climate, Controls & Security

Forrest Yount is the Operations Transformation Leader for North America Field Operations at United Technologies, Climate, Controls & Security. He joined the company over 13 years ago and has over 13 years of HVAC industry experience. He is currently the Vice Chair of both the Centrifugal Technical Committee and the Handbook Committee for ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers). Forrest was also a Lieutenant and Submarine Officer for the United States Navy for seven years. He holds an MBA from the University of Florida and a BS in Mechanical Engineering from North Carolina State University.

Gary Johnson
Gary Johnson
Vice President of Global Technology, Optimization and Business Operations - Pitney Bowes

Gary F. Johnson is Vice President of Global Technology, Optimization and Business Operations. In this role Gary is a true change agent, moving Pitney Bowes from traditional break/fix service to multi-channel service and helping clients combine the unique strengths of physical mail and digital experiences. He is passionate about making sure PB clients receive the best service via the method they prefer whether that be remote resolve on-machine, web, chat, phone or on-site. Gary is responsible for choosing and implementing the right technologies that will ensure that Pitney Bowes is successful for another hundred years, and that our clients receive the highest level of service during every touchpoint. Gary is a member of the Global Services Senior Staff and sits on many cross functional teams to help drive PBI’s transformation and success.

Gary joined Pitney Bowes 31 years ago and spent the first part of his career as a Engineer integrating & customizing our shipping solutions with client host systems. Although he quickly moved into increasing levels of management, Gary’s genius resides in his ability to fully understand HOW something works today, while being able to clearly envision how things NEED to work tomorrow. He is passionate about our customers, employees and shareholders. Gary and his global staff complete ride along with reps monthly to gather user feedback and remove any extra steps or workarounds reps have created to do their jobs that impact client satisfaction and cripple productivity.

Gary attended Darden Graduate School of Business and holds a Degree in Electronic Engineering and Computer Science with a minor in Business Analytics.

Gene Kranz
“Failure is not an option!”

As the leader of the “Tiger Team” of flight directors who brought the Apollo 13 spaceship safely back to Earth on April 17, 1970, Gene Kranz demonstrated extraordinary courage and heroism.  Commissioned into the US Air Force in 1954, Kranz flew high-performance jet fighter aircraft and was a flight test engineer on early jet bomber development. In 1960, Kranz joined the NASA Space Task Group at Langley, Virginia, as a flight controller on Project Mercury. He served as flight director for the 33 missions of Projects Gemini, Apollo, and Skylab, and led the flight control team during the first lunar landing.

Kranz retired from NASA in 1994 after 37 years of federal service. Since his retirement from NASA, Kranz has served as a flight engineer on a B-17 “Flying Fortress,” constructed an aerobatic biplane, and published the New York Times bestselling memoir, Failure is Not an Option: Mission Control from Mercury to Apollo 13 and Beyond. In 2015 Kranz was inducted into the National Aviation Hall of Fame.

Jeremiah Stone
Jeremiah Stone
VP APM Product Management - GE Digital

Jeremiah Stone is the General Manager of GE’s Asset Performance Management business unit. In addition to supporting the GE Fleet, GE’s Asset Performance Management business helps industrial companies effectively utilize their industrial data to improve asset reliability and availability, reduce Total Cost of Ownership, and reduce operational risks. Prior to taking over APM business, Jeremiah served as the CTO Software for GE’s Energy Management business unit.

Before joining GE, Jeremiah was Vice President Natural Resource Industries and Sustainability Solutions at SAP. Jeremiah started his career as a programmer and systems administrator with the National Center for Atmospheric Research helping to develop systems to predict clear air turbulence. 

Jeremiah is a graduate of the University of Colorado's Mathematics program, Summa Cum Laude, is an inventor or co-inventor of multiple U.S. patents and several publications, and is a founding member of the NextGen Advisory Board at the Computer History Museum in Mountain View California.

Jim Lovell
“You gotta make things happen!”

Astronaut Jim Lovell is most famous for his role in the American space age and for his calm and careful command of Apollo 13. Lovell stoically articulated the five-word message, “Houston, we have a problem,” which quickly became a part of the American lexicon. Through teamwork and decisive leadership, Lovell and his crew modified the lunar module into an effective lifeboat to safely return to Earth. As captain, he was instantly transformed into an inspiring national hero.

Captain Lovell is a graduate of the U.S. Naval Academy, the University of Southern California’s Aviation Safety School, and the Harvard Business School’s Advanced Management Program. He has earned many awards, including the Presidential Medal of Freedom, two Navy Distinguished Flying Crosses, and the Congressional Space Medal of Honor. Today, he is president of Lovell Communications, a business devoted to disseminating information about the U.S. space program.

Jim Robinson
Jim Robinson
Research Director - Gartner Research

Jim Robinson is a Research Director in Gartner Research. His research focuses on enterprise field service management, including agreement management, operations, performance management and mobile workforce management. Mr. Robinson has over 20 years of field service experience, spanning ERP/field service implementation, development, business process re-engineering and executive leadership.

Joe Burns
Joe Burns
CEO - Sensurion

Captain Joe Burns is the CEO of Sensurion Aerospace, which designs, manufactures and sells FAA Certified Small Unmanned Aircraft System (sUAS), delivers data and drone enabled industry solutions and offers end-to-end services for turnkey operations and training. Capt. Burns is a 25-year veteran of the aviation technology and communications industry who most recently served as Managing Director of Flight Operations Technology and Flight Test at United Airlines, with responsibility for over $200M in NextGen and technology programs. He is a widely-recognized expert on aviation and has served as a guest speaker and panelist at many industry events.

Mark Drummond
Mark Drummond
President - LiftOne (Material Handling Division of CTE)

Mark has spent most of his 25+ year career in the Material Handling business. He started at a young age working for a small lift truck dealership in Michigan and worked in many areas of the business including time as a technician prior to attending college at Michigan State University. Before returning to the Material Handling business after college he worked for a large company in Chicago in the Finance department. Mark returned to the Material Handling industry with Mid-State Industrial and purchased it from the owner in 1998.

After 12 years of running a high performing Hyster dealership in Michigan and Indiana he sold his business and joined Barloworld Handling in 2010. In 2012 he assisted in the acquisition of Barloworld and transition to LiftOne. He worked as the VP of the South Region and the VP of Operations before succeeding Bill Ryan and becoming President of LiftOne in 2017. Mark has a Bachelor of Business Administration in Finance from Michigan State University.

Patrice Eberline
Patrice Eberline
Vice President of Global Customer Transformation - ServiceMax

Patrice Eberline is Vice President of Global Customer Transformation at ServiceMax where she uses her years of service delivery experience working with prospects and existing customers to fully leverage the value of ServiceMax to their field service organizations.

Patrice brings over 18 years of services and leadership experience to ServiceMax, and has held key leadership roles in several fast-growing software companies. Focused on delivering high impact and long-term customer success, Patrice has a broad background in all aspects of implementation delivery, from methodology to package content, as well as creating/implementing best practice strategies for deployment, training, and adoption across large and complex organizations. Prior to ServiceMax, Patrice was with SuccessFactors, serving as Global Director of SMB Professional Services as well as SuccessFactors University. Prior to SuccessFactors, she was Vice President of Professional Services at Infor, where she led a global staff of consultants across four discrete Corporate Performance Management practices and hosted operations.

Ralph A. Clark
Ralph A. Clark
President and Chief Executive Officer – ShotSpotter

Ralph A. Clark brings 30 years of extensive corporate, financial and organizational leadership to his position as SST, Inc.’s President and Chief Executive Officer. Most recently, Clark was CEO of GuardianEdge Technologies Inc., where he led the transformation of the company into a leader in endpoint data protection and was instrumental in its acquisition by Symantec.

Prior to GuardianEdge, Clark served as Vice President of Finance for Adaptec through its acquisition of Snap Appliance, which he helped engineer. He was responsible for worldwide financial planning and analysis of Snap Appliance, serving as its Chief Financial Officer. Previous to his role at Snap Appliance, he worked at several venture capital backed start-up companies, leading several to successful acquisitions. Early in his career, Clark held executive sales and marketing roles at IBM; post business school he was an investment banker at Goldman Sachs and Merrill Lynch.

He is a member of the board of directors Tactical Survey Group, and also serves as Chairman of The Board of Pacific Community Ventures. Clark holds a bachelor’s degree in economics from the University of the Pacific, and a master’s degree in business administration from Harvard Business School.

Rei Kasai
Rei Kasai
SVP of Product – ServiceMax

Rei is a seasoned product leader with more than 17 years of experience with CRM, field service, and enterprise mobile applications. Most recently he was the VP of Product for field service and customer service SaaS solutions for SAP Cloud for Customer. Under his leadership, he started the product line from the ground up and grew it into one of the fastest growing product lines in SAP. Rei has also held product and customer facing roles at high-growth VC-backed companies Dexterra (acquired by Pega), Net6 (acquired by Citrix), and Octane Software (acquired by E.piphany). He holds a MBA from U.C Berkeley’s Haas School of Business.

Scott Berg
Scott Berg
Chief Operating Officer - ServiceMax

As Chief Operating Officer, Scott is responsible for the total solution for our customers, including Product Management, Engineering, Services, Alliances, and Customer Success. Prior to joining ServiceMax, Scott was a Regional Sales Manager at SuccessFactors. He was an original member of the team that formed SuccessFactors first industry vertical team focused on the healthcare market.

Suparna Pal
Suparna Pal
Principal Architect - GE Digital

Suparna Pal is the Principal Architect at GE Digital where he focuses on Industrial IoT and development of digital twin technologies, edge computing, and industrial knowledge graph. He leads Digital Twin architecture, including semantic model representation of asset-centric operation and analytics to drive insight and outcome. In addition, he is responsible for Edge products of the Predix platform, such as edge computing for real-time visibility and device management. Prior to joining GE Digital, Suparna led product strategy and engineering at various startups for Industrial Analytics, video streaming, IPTV, and VoIP.


Track Session Speakers

Aaron Mieswinke
Aaron Mieswinkel
Enterprise Architect - GE Digital

Enterprise Architect leading innovation of technologically robust and meaningful, integrated and enterprise-wide solutions. I spend most of my time building relationships with strategic accounts within the Global 500, crafting a story about how to expand their business capability and streamline their technology story with a focus on delivering value to the community they serve. A recognized expert in connecting business and their clients through Cloud solutions and on-prem technologies.

R. Aaron Thomann
R. Aaron Thomann
VP – Digital Field Service, Parts and Repair - GE Digital

R. Aaron Thomann - As the VP – Digital Field Service, Parts and Repair, Mr. Thomann leads a global team of technology leaders focused on driving digital transformation for the core service business of GE Healthcare. Mr. Thomann has spent his 15 years with GE leading global efforts, focused on the customer from commercial through service, using strategic digital leadership to drive better customer experiences and increase internal productivity. Skilled at driving scalable business outcomes by pairing business savvy with deep technology roots, Aaron is seasoned leader offering outstanding presentation, communication, and cross-cultural team management skills.

Aaron Zurborg
Aaron Zurborg
Senior Director of Product Management - GE Power Digital

Aaron Zurborg is Senior Director of Product Management in the Power Digital organization of GE. As the leader of strategy and the platform, he is responsible for evangelizing and collaborating with customers in how to deliver real business value through the GE Predix platform. Prior to GE, Mr. Zurborg was the CIO of the Power Generation, Nuclear Operations, Energy Trading and Renewables organization at PG&E. Where he lead innovative transformations that increased corporate revenue by $300M while reducing time to delivery and IT costs by 45%. Previous to PG&E Mr. Zurborg was the Director of Smart Grid strategy for ABB and was a leader on the world’s first SmartGridCity with Xcel energy. Mr. Zurborg has spent the last 13 years in the Energy industry leveraging his 19 years of IT experiences to transform and reinvent how utilities operate and succeed in a transforming market landscape.

Adam Theiss
Adam Theiss
Senior IT Director, Field Services - GE Power

Adam Theiss is the Senior IT Director for Field Services in GE Power Services. His team is responsible for developing and implementing strategic solutions across a global field services organization, operating in more than 150 countries with 5,000 technicians. He has successfully implemented ServiceMax and multiple Predix products. Adam has extensive experience in leading global teams and driving positive disruption. He is a certified Lean Six Sigma black belt, holds a B.S. in MIS from Miami University and an MBA from Bellarmine University.

Agni Ananda
Agni Ananda
Director, Innovation & Enablement - ServiceMax

As Director, Innovation & Enablement at ServiceMax, from GE Digital, Agni Ananda is responsible for building new products focused on efficient project delivery and execution. He has completed 50+ outcome focused implementations from small business to complex global customer deployments, Angi has held a variety of positions during his nine years at ServiceMax. Prior to joining the company Agni held various roles with Texas Instruments and Avaya Labs. He is an experienced solutions and integration architect with more than 15 years of experience with enterprise solutions, including 10 years of Salesforce.com development.

Amit Jain
Amit Jain
Senior Director of Product Management - ServiceMax

Amit Jain is Senior Director of Product Management at ServiceMax. He oversees the core ServiceMax product suite and IoT integrations. Amit has a background in econometrics and over ten years of experience in product management and strategy roles in the software industry.

Alvaro Pombo
Alvaro Pombo
Founder and CEO - ProntoForms

Alvaro Pombo brings 28 years of leadership and telecommunications experience to ProntoForms. As CEO and Founder, he plays a fundamental role in financing, driving strategy and is active in research and development, product strategy, and business development.

Prior to founding ProntoForms, Pombo was CIO and Vice President of Global Information Technology for the Carrier Internetworking Division of Alcatel Lucent. He joined the company via its acquisition of Newbridge Networks (Feb 2000; $7.1B). Pombo had been CIO, Vice President of eCommerce, Director of Electronic Marketing, and Latin American Sales with Newbridge. Under his leadership, the company's e-business organization gained recognition as one of the highlights of the acquisition and helped establish a service-oriented IT model for the company.

Pombo has served as consultant to Palm and other technology leaders, and continues to help nurture entrepreneurs and innovation. Pombo holds several Patents and was a winner of the Ottawa Business Journal's 40 Under 40 in 2000. He holds a BS in Computer Engineering from Universidad de los Andes in Bogota, Colombia. Additionally, he holds an MBA from the University of Ottawa and an executive degree from Georgetown University.

Andy Swanson
Andy Swanson
Vice President of Enterprise Sales - Nintex

For the past decade Andy has been providing cloud strategy to global organizations. An expert in process automation, Andy partners with organizations to connect customers, partners and employees with the tools and technology needed to drive success. At Nintex, Andy’s background complements Salesforce customers focused on a connected technology experience which accelerates business in a consistent and meaningful way. As a Salesforce Alumni, Andy spent many years working with customers and partners like yourself and is looking forward to continuing the conversation with you on digital transformation with Nintex.

Anita D'Souza
Anita D'Souza
Product Manager - ServiceMax

Anita D’Souza is a Product Manager with ServiceMax from GE Digital. In her current role, she oversees Service Flow Manager (SFM) Delivery and Designer engine and tools including Migration and Auto-configurator. Previously, Anita was a Global Solution Architect with ServiceMax, providing solution design and implementation support for complex business needs. Anita is passionate about Field Service and brings with her deep expertise of ServiceMax based on a decade of experience building and implementing solutions to help customers achieve exceptional business outcomes.

Anne Marie Berger
Anne Marie Berger
Managing Partner - ForeFront

Anne Marie is ForeFront’s Managing Partner and co-founded the company in 1997. She started her career in the high-tech industry as a Systems Engineer for United Technologies in Minneapolis before switching to the “end-user” side when she joined Larkin & Hoffman, a major law firm as their Director of Technologies. Anne Marie has helped establish ForeFront as a premier business & technology consulting group and systems integrator. She is a SalesForce.com advocate with solid business and technical data management experience across various industries. Her expertise spans from business strategy consulting, enterprise information integration to cloud computing architecture.

Bryan Coddington
Bryan Coddington
VP Cloud Technology - USDM Life Sciences

Bryan Coddington has over 20 years of experience in Information Technology with the last 10 focused solely helping companies maximize their investment in cloud-based applications. He has implemented over 100 cloud application projects across the globe, including those in the medical device, pharmaceutical, and biotechnology industries. His key skills include cloud system architecture, system integration, cloud application validation, business process, and leading successful deployments that deliver solid ROI for customers.

Cheryl Slinkard
Cheryl Slinkard
COO - Magic Software

Cheryl is the COO for Magic Software Enterprises Americas. She is an integration expert with years of experience in the technology sector and expertise in business efficiency, customer service and various IT Leaders including ServiceMax, Oracle and many more. Because she has been the lead for hundreds of integration projects in all industries, she has experience with new technologies like IoT, Big Data and AI.

Chris Wada
Chris Wada
VP of Product Management - ServiceMax

Chris Wada leads the product strategy and management for the Work Planning, Scheduling and Platform initiatives within ServiceMax, from GE Digital.

Prior to joining ServiceMax in 2013, Chris was the` Director of Product for SuccessFactors, the leader in cloud-based human capital management software solutions. Chris also held product and engineering roles at Hotwire and Peoplesoft. He holds a Bachelor of Science in Electrical Engineering and Computer Science from the University of California at Irvine.

Daniel Brabec
Daniel Brabec
Global Customer Transformation – ServiceMax

With a broad base of experience in training, course development, and project management, Daniel Brabec brings a unique background to the Global Customer Transformation team.  His passion for soft skills development and their application to technology has led to a career focus on training individuals and teams for success when connecting with customers as a trusted advisor, as well as negotiating, upsell, and cross-sell. Daniel has spent a number of years working specifically in field service, providing oversight to enterprise implementations of field service management systems, and creating / delivering the training necessary for companies to change the way they manage their field service organizations.

Prior to ServiceMax, Daniel worked at Mosaic as an Instructional Design Consultant for PG&E, at Trimble Field Service Management as a Technical Trainer and Project Manager, and as a Soft Skills Consultant for multiple companies providing training, development, and coaching.

Dave Hart
Dave Hart
Senior Vice President of Customer Success – ServiceMax

Dave Hart is Vice President of Global Customer Transformation at ServiceMax where he focuses on working with prospects and existing customers to understand and unlock the true value their field service organizations. Having started his career as a field service engineer, Hart has decades of field service management and customer transformation experience, most recently leading Pitney Bowes’ entire European Service organization. During his more than a decade at Pitney Bowes, Hart also managed the international DMT (Document Messaging Technologies) service group, UK GMS (Global Mailing Solutions) group, and national operations of Pitney Bowes Management Services.

David Blewitt
David Blewitt
VP of Cloud Compliance - USDM Life Science

David is an accomplished Life Sciences Regulatory and IS Compliance Professional with extensive hands-on and leadership experience in the Pharmaceutical, Medical Device, Biotech and Blood Management Industries, specifically in the fields of; Computer Systems Validation, Risk Management, Issue Investigation – Root Cause Analysis and Remediation, Quality Assurance, Software Development Lifecycle, Lean IS Compliance Enhancement Initiatives, Business Analysis, Product Lifecycle Management and Systems/Process analysis with Compliance Roadmap development.

David Ovadia
David Ovadia
APM Product Marketing Director - GE Digital

David leads Product Marketing for our Asset Performance Management suite (APM) for Equipment Manufacturers (OEMs), Food and Beverage & Consumer Packaged Goods (F&B/CPG). His experience spans brand management, marketing, and product management for consumer, SMB, and enterprise software.

Durgalakshmi Pavadai
Durgalakshmi Pavadai
Enterprise Architect - Services - Baker Hughes a GE Company

Durga has over 12 years of experience in IT Services. She brings vast ERP and Business Intelligence experience which adds more value in Services space. In her current role Durga leads design & solutions across Oil & Gas ServiceMax program for Field Services and other Service initiatives. She plays pivotal role in COE team to deliver global digital solutions, establish architecture road map strategy and Governance across all BHGE product Companies.

She engages with all O&G Product companies functional and IT leaders to identify and deliver service cloud and /or field services technical solutions end to end from requirement gathering to roll out based on business priorities. She leads various notable projects, including enterprise architecture platform evaluation, application modernization initiative, enterprise health checks for technical systems.

Eric Rivas
Eric Rivas
Director of Service & Aftermarket - PAC

Eric Rivas is the Director of Service & Aftermarket at PAC. With more than 16 years in the service industry, he has held a variety of roles ranging from electronics technician in the military, to service manager, to his current role leading the Service & Aftermarket team. As a data driven leader his insights inform the strategic planning and guidance for his team.

Eric Schellenberger
Eric Schellenberger
Group President, Energy Systems and Controls - Roper Technologies

Eric Schellenberger is the Energy Systems and Controls, Group President, at Roper Technologies. Eric has held various positions with Roper Technologies for 13 years and prior to that was with Ingersoll-Rand for 10 years. He has extensive experience in providing strategic direction and leadership to niche businesses that ultimately lead to best-in-class financial returns.

Forrest Yount
Forrest Yount
Operations Transformation Leader - UTC Climate, Controls & Security

Forrest Yount is the Operations Transformation Leader for North America Field Operations at United Technologies, Climate, Controls & Security. He joined the company over 13 years ago and has over 13 years of HVAC industry experience. He is currently the Vice Chair of both the Centrifugal Technical Committee and the Handbook Committee for ASHRAE (American Society of Heating, Refrigerating, and Air-Conditioning Engineers). Forrest was also a Lieutenant and Submarine Officer for the United States Navy for seven years. He holds an MBA from the University of Florida and a BS in Mechanical Engineering from North Carolina State University.

Gaurav Verma
Gaurav Verma
Senior Product Marketing Manager - ServiceMax

As Senior Product Marketing Manager at ServiceMax, from GE Digital, Gaurav Verma’s primary responsibility is to evangelize the Mobile and Operations capabilities of the ServiceMax solutions. Gaurav has significant experience in the areas of marketing cloud, analytics and mobile solutions to technical and business audiences. He has held various marketing positions at industry-leading companies such as Sprint and Oracle—where he led several product operations teams in Oracle India, after which he implemented cutting-edge Oracle ERP/Database solutions for Fortune 500 customers.

Heather Ashton
Heather Ashton
Research Manager - IDC Manufacturing Insights

Heather Ashton is Research Manager for IDC Manufacturing Insights responsible for the service innovation practice. Ms. Ashton's core research coverage includes the customer and service lifecycles in manufacturing, including CX and UX, field service, and warranty, as well as the impact of connected products on customer engagement and service transformation. Based on her coverage of connected products and innovation accelerators like IoT, AR/VR, and artificial intelligence, Ms. Ashton's research also includes an emphasis on operating model transformation in manufacturing, including connected service and product-service systems. In automotive, Ms. Ashton's research focuses on the impact of connected cars and emerging mobility options for Automotive OEMs' business models and service offerings.

Previously, Ms. Ashton was a Principal Analyst at AM Consulting Services, covering topics as diverse as cloud computing, business intelligence and analytics, social business, sustainability, and business process management. Prior to that she founded and ran a start-up manufacturing company that launched Arch Angels®, a patented pediatric orthotic device. Prior to Arch Angels®, Ms. Ashton was Marketing Manager at VPN service provider OpenReach. Before joining OpenReach, Ms. Ashton worked for Hurwitz Group, Inc. as Director of E-Business Strategies.

Indresh Satyanarayana
Indresh Satyanarayana
Chief Architect - ServiceMax

Indresh Satyanarayana is the Chief Architect at ServiceMax. He is responsible for driving technology and architecture strategy across ServiceMax products.

Izhar Fuentes
Izhar Fuentes
Solution Sales Executive - Magic Software

Izhar is a business process expert with extensive knowledge on the contribution technology has in the future of back office efficiency. As a field service consultant and certified Salesforce administrator, he has continuously proven his ability to bridge the gap between business needs and the practical implementation of technical requirements. He is able to leverage his extensive knowledge of integration and enterprise mobility to help clients optimize the new challenges emerging technologies like IoT, Big Data, and AI create.

Jared Hartness
Jared Hartness
Product Marketing Manager for the Compliance & Integrity Management solution - GE Digital

Jared Hartness is the Product Marketing Manager for the Compliance & Integrity Management solution within GE Digital’s Asset Performance Management suite of solutions. Prior to joining GE Digital, Hartness began his career with Meridium serving in a number of different capacities ranging from product marketing, marketing programs and digital marketing for their Asset Performance Management software solutions. He earned a Bachelor of Science Degree in Communication and Media Studies from Radford University.

Jeff Jaeger
Jeff Jaeger
Manager Field Operations - ShotSpotter, Inc.

Jeff Jaeger is a seasoned field service leader with more than 15 years of experience working in service. As the Service Operations Manager at ShotSpotter, for the last 6 years his responsibilities have included managing installations, a large 3rd party engineering base, and an installed base of 9,000 sensors for gunshot detection. Jeff takes pride in what he does for ShotSpotter, and is a true believer in what technology can do to help society, and curb gun violence.

Jeffrey Seiler
Jeffrey Seiler
National Service Business Manager - Shimadzu Medical Systems

As the National Service Business Manager at Shimadzu Medical Systems, Jeffrey Seiler is responsible for the direction and leadership of several groups within the company. With more than 30 years in the medical healthcare industry, Jeffrey has worked with a variety of leading companies including Piedmont Healthcare, Siemens Healthcare and GE Medical Systems leading and developing teams for strategic growth.

Jennifer Schulze
Jennifer Schulze
Senior Director of Product Marketing - Baker Hughes a GE Company

Jennifer Schulze has over 20+ years’ experience as marketing executive in consumer and technology marketing; her experience spans all areas including software, services, consumer and business management products. In her current role, she brings together the industrial-strength of GE with the development of software for the digital age. She helps others understand the of value software in optimizing business outcomes and driving tangible business results, seamlessly integrating assets from physical and virtual worlds to improve processes and production. She leads a team of software marketers who focus on demand generation, content creation, analyst engagement and product marketing for IoT solutions. Jennifer is the great connector on the path of driving and facilitating organizational change. A life-long learner and creative thinker, her unique strength is the ability to unite individuals, conducting and motivating them to drive business impact.

Joseph June
Joseph June
Vice President, Product Management - ServiceMax

As the Vice President of Product Management, Joseph June is responsible for the strategy and roadmap of mobile, scheduling and optimization products at ServiceMax.

Joseph is an experienced product leader with more than 19 years of experience in enterprise mobile applications, mobile cloud services, field service, BPM (business process management) and CRM platforms.

Prior to ServiceMax, Joseph was the Senior Director of Product Management at Pegasystems where he was responsible for leading and launching Pega Application Mobility Platform and Pega Field Service. Joseph also held product leadership and management roles at Antenna Software, BEA Systems, Oracle and IBM. Joseph holds a Bachelor of Science degree from The University of Chicago.

Karen Mehal
Karen Mehal
Director, North America Innovation Digital Services - Capgemini

For more than 20 years, Karen has lead customers through the complicated maze that is Field Service CRM. A proven track record for both understanding and solving complicated customer needs by leveraging eight years of GE experience and 16 years of domestic and international Field Service projects.

Kate Leggett
Kate Leggett
VP, Principle Analyst Serving Application Development & Delivery Professionals - Forrester

Kate serves Application Development & Delivery Professionals. She is a leading expert on customer relationship management (CRM) and customer service strategies, maturity, benchmarking, governance, and ROI. She is an accomplished public speaker and frequently presents at industry events such as CRM Evolution. She has been published in The Wall Street Journal, Forbes magazine, and industry publications such as CRM Magazine, KM World, and Destination CRM.

Keith Olodort
Keith Olodort
Project Manager, Global Technical Services - Alcon

Keith started with Alcon in January 2017 as the Project Manager for Global Technical Services. At Alcon, Keith is the global business owner for Technical Services applications, including ServiceMax. Keith has more than 25 years of software engineering, IT and program management experience, and over 10 years in the Healthcare field.

Keith Rider
Keith Rider
Director - PwC Digital Operations Technology

With more than 16 years of consulting experience within the oil and gas industry, Keith is a Director within PwC’s Energy Operation Technology practice. He has extensive experience in helping International Oil Companies (IOCs), National Oil Companies (NOCs), Independents, and Oil Field Services (OFS) companies with over-arching digital strategy and transformation.

As a digital solutions architect, Keith has extensive experience in areas including real-time field architectures, data flow management from sensors to downstream business applications, and oilfield servicing. His client work encompasses all aspects of digital transformation. Whether it’s helping design a real-time platform, create a long-term digital roadmap, or fostering innovation through emerging field technologies and modern data architectures—Keith consistently helps his clients drive better business outcomes.

Ken Osborn
Ken Osborn
Senior Director, Product Marketing - GE Power Digital

Ken Osborn leads Product Marketing for GE Power Digital, focusing on data-driven business solutions for the Power and Utility industry. He has more than twenty years of experience in software solutions. Previously, Ken was leading product marketing for the Oracle Service cloud. Ken has held several marketing and product marketing leadership roles with CRM solution providers such as salesforce.com, Five9 and SAP, evangelizing the advantages of cloud computing for Customer Service and Support organizations. He holds a BSME from the University of Vermont.

Kevin Prouty
Kevin Prouty
Vice President - IDC Energy Insights

Kevin Prouty is Vice President for IDC Energy Insights responsible for managing a group of analysts that provide research-based advisory and consulting services that will enable energy executives in oil and gas and utilities to maximize the business value of their technology investments and minimize technology risk through accurate planning. Mr. Prouty’s research coverage specialties include: Utilities, Manufacturing, Enterprise Applications, and Product Innovation research.

Before joining IDC he was SVP of Research at Aberdeen Group. He also spent over five years as Sr. Director of Manufacturing and Energy Solutions at Motorola and was the resident expert on technology’s role in continuous improvement. Prior to Motorola, he was Research Director for Manufacturing and Automotive at AMR Research and Gartner, where he spent a cumulative six years. Leading up to his research role, Kevin spent over 15 years as both a user and system integrator of operations software. Twelve of those years was as a plant manager and project manager at a global manufacturer, managing a large workforce and business that produced tooling for automotive and industrial companies. He was responsible for all automation of the facility and energy plant, including integration of automated process and information systems into all aspects of the business. In addition, Kevin helped lead the re-engineering team that implemented ERP and shop floor systems throughout the company. Kevin also managed the building, start up, and initial operation of a plant in China from 1992 to 1993.

Laura Rundle
Laura Rundle
Business Analyst - Topcon Medical Systems

Laura is a Business Analyst with Topcon Medical Systems, a leading developer and supplier of diagnostic equipment for ophthalmology. Over the years, Laura has worked on successful implementations of ERP and CRM systems as well as warehouse management, time & attendance and expense tracking. With the knowledge of the processes from a user perspective as well as the overall business impact, Laura has been able to grow her career at Topcon for the last 25 years. 

Lubor Ptacek
Lubor Ptacek
Vice President, Product Marketing - ServiceMax

Lubor leads the Product Marketing function at ServiceMax, from GE Digital, with a broad range of responsibilities ranging from messaging and customer value propositions to product launches and analyst relations. Prior to joining ServiceMax in February 2016, Lubor led corporate-wide product marketing at OpenText, the leader in enterprise information management. Before OpenText, he worked at EMC, Documentum, Vignette, and Novell. From 2010-2015, he served on the Board of Directors for the Association for Intelligent Information Management (AIIM). Lubor holds a computer science degree from Technical University Ilmenau in Germany and has an MBA from Santa Clara University in California. He lives and works in the San Francisco Bay Area.

Marc-Thomas Schmidt
Marc-Thomas Schmidt
Chief Architect Predix - GE Digital

Marc-Thomas Schmidt has driven creation of Software Platforms for decades. He started his career at IBM in Germany where he played a lead role in creating IBM's Workflow Management platform. As Chief Architect Integration Middleware he led the creation of IBM's SOA Integration platform. As Chief Architect Watson Platform Next he drove evolution of IBM's Watson technology toward a modular software platform.

In his current job as Chief Architect Predix at GE Digital he drives creation of GE's Industrial Internet of Things (IIoT) platform Predix that applies Cloud-based BigData Analytics technology to Industrial IoT use cases, allowing users to create Digital Twins of their assets that execute in edge-2-cloud environments and transform information about industrial asset into actionable insights.

Mark Homer
Mark Homer
Vice President Global Customer Transformation - ServiceMax

As Vice President Global Customer Transformation for ServiceMax, Mark Homer helps end user organisations worldwide drive greater profitability, productivity and efficiency from their service departments.

Mark is well known in the service industry as a dynamic and highly successful IT and digital leader. He has had several decades of operational service leadership experience with specialist knowledge of Heuristics and a deep interest in applied machine learning and the Internet of Things for predictive service maintenance and analytics.

Prior to joining ServiceMax from GE Digital, Mark was Chief Operating Officer at Service Power plc. He has held several executive and non-executive board positions. Mark was also one of the first Fellows of the Institute of IT Training and is currently Visiting Fellow to the Operations Institute of Excellence, School of Through-Life Engineering Services Cranfield University.

Mark Thompson
Mark Thompson
Industry Solutions Director, Value Engineering - GE Digital

Mark Thompson is the Industry Solutions Director working with GE customers in the Energy industries to accurately estimate the value of adopting Digital solutions. Mark collaborates across numerous functions and business units within GE to assess, articulate, and enhance value for customers across GE’s software and services offerings.

Prior to joining GE Digital, Mark was Vice President of Product Management at enterprise software companies Digital Guardian and Nexaweb. Prior to that, Mark was a Senior Research Analyst for AMR Research (now Gartner), a management consultant, and started his career designing combustion systems.

Mark holds an MBA from the Sloan School of Management at MIT, a Master’s degree in Environmental Engineering from Stanford University, and Bachelor’s degrees in Environmental Engineering and Biology from MIT.

Matthew Brewer
Matthew Brewer
Manager Technical Operations and Support - Bayer Pharmaceuticals

Matthew started his field service journey with first jobs rebuilding cars, selling electronics with extended warranties, flipping steaks, and starting his own DJ business. After a friend convinced him to obtain an electronics degree, he was recruited by MEDRAD as a field service engineer and relocated to Connecticut without having been to that state before. From that leap of faith, Matthew worked his way through field service supervisor and regional manager positions in Florida and Pennsylvania. He also obtained his bachelor’s degree in business.

After nearly 20 years of award-winning field service, Matthew again jumped, landing in an in-house role representing the service organization of now Bayer through the consolidation of SAP ERP systems. Once that project was complete, Matthew started on his journey with ServiceMax as the business lead for the implementation. He passionately pushed the boundaries of the software to deliver an optimized tool to his brotherhood of the service field team. Today, Matthew continues to be the business owner for the ServiceMax tool while managing the in-house technical and customer support teams.

Max Mald
Max Mald
Director, Power & Utilities - PwC

As a Director in PwC's Power and Utilities practice, Max has nearly 10 years of experience in Enterprise Asset Management and Supply Chain Management. His focus is on systems implementation, process design, and business architecture. Max helps his clients create and deploy technology solutions to drive process improvements and better business outcomes.

As the lead for multiple utility clients, Max leads teams in creating to-be process flows and business role definitions—capturing change impacts for training and communications initiatives, refining business system requirements, and documenting agreed requirement solution approaches. He also helps design, build, and test planning activities, and manages design for supply chain, work management, and finance and accounting initiatives.

Max has extensive experience as a testing lead for system integrations projects for multiple utilities. He leads testing teams in planning, constructing, and executing release tests and in applying testing methodologies, principles, and processes. Max applies deep business and functional knowledge to help meet overall test objectives—mapping guidance and solution design to meet company leadership improvement goals.

Max has a bachelor of arts degree in Economics from Hamilton College.

Michael Majerus
Michael Majerus
Field Service IT Expert

Michael Majerus has spent the past decade in the field of Appropriate Technologies. First focusing on Sustainable Building, then on the Energy sector and now on the Bio-Medical arena. His approach in each discipline is long-term business scalability through efficient business process design and appropriate software and hardware applications.

With past roles in project, product, and program management, Michael continues to drive the adoption of technology to rapidly scale field operations, applying best practices across industries including IOT-enabled, data-driven proactive service.

Michael is currently a Sr. IT Project Manager at Bio-Rad and is working to develop a stream-lined technology solution for regional service organizations around the globe.

Micki Collart
Micki Collart
Senior Product Marketing Manager - ServiceMax

Micki Collart is a Senior Product Marketing Manager at ServiceMax. Mrs. Collart is focused on helping the field service community learn about Field Service Management software, its effective delivery and the unique approach of ServiceMax from GE Digital. In addition to Enterprise SaaS software marketing, her experience includes market analysis, strategic business planning and leading New Product Introductions (NPI) processes in the manufacturing industry.

MunMun Malik
MunMun Malik
Lead Solution Architect, Innovation & Enablement - ServiceMax

In this role, MunMun drives key initiatives to increase productivity and efficiencies within the Professional Services Delivery team. Prior to this, she has been involved in the implementation of several enterprise level projects as a Functional Consultant and Solutions Architect. MunMun came to ServiceMax as a customer in the role of Sr. Manager of Operations at Topcon Medical Systems. With 10+ years in the customer service and healthcare industry, MunMun brings a vast knowledge to ServiceMax to drive outcome based best practices and expertise within the delivery organization. 

Patrice Eberline
Patrice Eberline
Vice President of Global Customer Transformation - ServiceMax

Patrice Eberline is Vice President of Global Customer Transformation at ServiceMax where she uses her years of service delivery experience working with prospects and existing customers to fully leverage the value of ServiceMax to their field service organizations.

Patrice brings over 18 years of services and leadership experience to ServiceMax, and has held key leadership roles in several fast-growing software companies. Focused on delivering high impact and long-term customer success, Patrice has a broad background in all aspects of implementation delivery, from methodology to package content, as well as creating/implementing best practice strategies for deployment, training, and adoption across large and complex organizations. Prior to ServiceMax, Patrice was with SuccessFactors, serving as Global Director of SMB Professional Services as well as SuccessFactors University. Prior to SuccessFactors, she was Vice President of Professional Services at Infor, where she led a global staff of consultants across four discrete Corporate Performance Management practices and hosted operations.

Phil Schwarz
Phil Schwarz
Oil & Gas Industry Development Director - ServiceMax

Phil Schwarz is the Oil & Gas Industry Development Director for ServiceMax. Phil has nearly 20 years of oil & gas industry experience. 10 years of that time was spent in the oilfield services with much of that time leading field service wireline operations. The other 10 years was in the industrial automation segment focused on intelligent oilfields and modernizing instrumentation practices in all areas of the oil & gas industry.

Phil’s passion is around Smart Oilfield Technologies and the economics of oil & gas having received graduate certificates and degrees in both areas as part of his education.

Ralph A. Clark
Ralph A. Clark
President and Chief Executive Officer – ShotSpotter

Ralph A. Clark brings 30 years of extensive corporate, financial and organizational leadership to his position as SST, Inc.’s President and Chief Executive Officer. Most recently, Clark was CEO of GuardianEdge Technologies Inc., where he led the transformation of the company into a leader in endpoint data protection and was instrumental in its acquisition by Symantec.

Prior to GuardianEdge, Clark served as Vice President of Finance for Adaptec through its acquisition of Snap Appliance, which he helped engineer. He was responsible for worldwide financial planning and analysis of Snap Appliance, serving as its Chief Financial Officer. Previous to his role at Snap Appliance, he worked at several venture capital backed start-up companies, leading several to successful acquisitions. Early in his career, Clark held executive sales and marketing roles at IBM; post business school he was an investment banker at Goldman Sachs and Merrill Lynch.

He is a member of the board of directors Tactical Survey Group, and also serves as Chairman of The Board of Pacific Community Ventures. Clark holds a bachelor’s degree in economics from the University of the Pacific, and a master’s degree in business administration from Harvard Business School.

Rangarajan Vaithyalingam
Rangarajan Vaithyalingam
Product Architect - ServiceMax

Ranga leads the Mobile Product Architecture and Design at ServiceMax, from GE Digital. Ranga is one of the key contributor in architecting ServiceMax Mobile for iPad and iPhone, Synchronization Engine and IB Application. Prior to joining ServiceMax in 2011 Ranga was heading Research & Discovery in Aptuit Infomatics, Bangalore, India. He holds a Masters Degree in Computer Science and in Management.

Sean Hogan
Sean Hogan
Director of ISV Alliances - Nintex

Sean is passionate about driving success with technology partners and system integrators. As Director of ISV Alliances at Nintex, him and his team enable partners to leverage the Nintex platform to solve key customer problems around data-driven document generation and workflow. Before Nintex, Sean spent five years at Salesforce working with ISVs to expand their businesses and succeed.

Seth Dunn
Seth Dunn
Director of Industry Development, Power & Utilities - ServiceMax

Seth Dunn is Director of Industry Development, Power & Utilities with ServiceMax. In this role, he is responsible for defining ServiceMax’s value proposition and go-to-market strategy with GE customers across power generation, transmission & distribution, and renewable energy. Seth joined ServiceMax after 12 years with GE’s Renewable Energy business in a variety of commercial, policy, marketing, and product roles. Prior to GE he researched energy and environmental issues for the Worldwatch Institute. He holds BA, MEM, and MBA degrees from Yale University.

Stephen Lortscher
Stephen Lortscher
Manager, Field Service Practice - Capgemini

Based out of San Diego, CA, Stephen Lortscher is a Certified Salesforce Application Architect utilizing field service analytical experience to drive Field Service businesses through software and business process optimizations to increase core KPI’s. He has a proven track record in driving growth in field service businesses by leveraging a career dedicated to field service and related areas (call center, operations, logistics, etc).

Stephen's background in field service has spanned numerous industries including Medical & Life Sciences, Manufacturing, Gaming, and Industrial Printing, where he has led, scoped, and implemented ServiceMax solutions.

Steve Nava
Steve Nava
Senior Director Global Field Service - Luminex Corporation

Mr. Nava joined Luminex Corporation in April 2003 and currently serves as Senior Director, Field Service, Americas. In this capacity, Mr. Nava has responsibility for the delivery of on-site service and support for all Luminex Corporation platforms in the Americas. Previously at Luminex Corporation, Mr. Nava held the position of Director, Technical Operations and Manager of US Field Service. Prior to joining Luminex Corporation, Mr. Nava held field service roles at DPC, now Siemens, and Intelligent Medical Imaging.

Sumair Dutta
Sumair Dutta
Chief Customer Officer - The Service Council™ (TSC)

Sumair Dutta is the Chief Customer Officer for The Service Council™ (TSC). In his role at TSC, Sumair is responsible for new member acquisition, member engagement, community expansion, as well as the development and expansion of TSC’s Smarter Services™ oriented research agenda and portfolio. These research tools will provide service executives the ability to benchmark their operations and also provide guided insight to improve service organization performance. Sumair also plays a key role in building out TSC’s community platform focused on becoming the single source of information and networking for service executives globally.

Susan Michel
Susan Michel
Service Quality Manager - Bayer Radiology

Susan Michel is the Service Quality Manager of Bayer Radiology, located in Indianola, PA. Susan has a diverse background in ERP systems management, FDA software validation, operational quality, and CRM system planning and implementation. In the past two years at Bayer, she has led multiple quality initiatives for the field service team and has established a service excellence KPI dashboard for the Radiology business. Susan serves as the business liaison for all ServiceMax implementations, including timesheet management and Service Performance Metrics. Susan is a graduate of Case Western Reserve University.

Susan Tonkin
Susan Tonkin
Manager of Product Marketing - ServiceMax

Susan Tonkin is Manager of Product Marketing at ServiceMax, and a regular webinar speaker and writer on field service topics. Susan joined ServiceMax in 2011, spearheading analyst relations and product launch activities as ServiceMax grew exponentially.

Prior to joining ServiceMax, she spent more than a decade managing product marketing at Cloud and Enterprise software companies such as Saba and Extensity; working regularly with customers, analysts and partners to bring exciting products to market. Susan holds a Bachelor of Science in Economics and Business Administration from Saint Mary’s College of California.

Tina Hayes
Vice President, Global Solutions - ServiceMax

Tina is a seasoned global technology professional with over 2 decades of delivery experience driving global services growth by helping our customers successfully transform and digitize their service business. She has a successful track record of delivering customer results by aligning expected business outcomes, KPIs required to measure and track those outcomes, and enablement through process improvements and digital solutions.