ServiceMax Presents – The Premier, Global Field Service Event

Maximize 2017

Las Vegas Encore at Wynn September 18-20

Tokyo Toranomon Hills Forum October 17

Berlin Grand Hyatt November 7-8

Maximize Las Vegas

$550
Full Conference Rate

Maximize 2017 Speakers

Keynote Speakers

Athani Krishnaprasad
Co-Founder & Chief Strategy Officer – ServiceMax

In his role, Athani is responsible for creating, communicating and executing strategic initiatives around growth & innovation, and creating strategic alignment behind the vision. Since founding ServiceMax, Athani has led ServiceMax’s product vision and strategy, product design, and product marketing and management functions. With his intimate understanding of customer needs and pain points, as well as technology and industry trends, Athani has played a key role in driving growth & positioning ServiceMax as a leader in the market.

Bill Ruh
CEO – GE Digital

Mr. William Ruh is the chief executive officer for GE Digital as well as the senior vice president and Chief Digital Officer (CDO) for GE. GE Digital, a $6B business of General Electric, provides premier digital software solutions and services for the industrial world. GE Digital supports customers globally with a broad range of Industrial Internet applications, from asset performance management, operations optimization and brilliant manufacturing to platform-as-a-service, cloud and cyber security. As the CDO Mr. Ruh is responsible for global IT as well as creating GE’s Digital Thread, a next generation system for streamlining design, manufacturing and support processes.

Mr. Ruh joined GE in 2011 to establish its Industrial Internet strategy and to lead the convergence of the physical and digital worlds within GE globally. In this role, he focused on building out advanced software and analytics capabilities, as well as driving the global strategy, operations and portfolio of software services across all of GE’s businesses. During his tenure, Mr. Ruh led the charge to develop the first cloud-based platform for the industrial world. He also played an instrumental role in establishing the Industrial Internet Consortium by bringing together government, academia and industry leaders for setting the standards, best practices and processes for the Industrial Internet.

Prior to this, Mr. Ruh was vice president at Cisco where he held global responsibility for developing advanced services and solutions. A 30 year veteran of the software and internet industries, Mr Ruh has held executive management positions at Software AG, Inc., The Advisory Board, The MITRE Corporation and Concept 5 Technologies. Mr. Ruh is an accomplished author and a frequent speaker on such topics as emerging business models, cloud computing, analytics, mobile computing, agile development, large scale distributed systems, and M2M communications. He earned a bachelor’s and master’s degrees in Computer Science from California State University, Fullerton.

David Yarnold
David Yarnold
CEO – ServiceMax

David Yarnold is the chief executive officer of ServiceMax. A veteran in the Software as a Service (SaaS) and Field Service industries, Yarnold has contributed to the success of some of the fastest growing companies in the enterprise software business over the past two decades.

Gene Kranz
“Failure is not an option!”

As the leader of the “Tiger Team” of flight directors who brought the Apollo 13 spaceship safely back to Earth on April 17, 1970, Gene Kranz demonstrated extraordinary courage and heroism.  Commissioned into the US Air Force in 1954, Kranz flew high-performance jet fighter aircraft and was a flight test engineer on early jet bomber development. In 1960, Kranz joined the NASA Space Task Group at Langley, Virginia, as a flight controller on Project Mercury. He served as flight director for the 33 missions of Projects Gemini, Apollo, and Skylab, and led the flight control team during the first lunar landing.

Kranz retired from NASA in 1994 after 37 years of federal service. Since his retirement from NASA, Kranz has served as a flight engineer on a B-17 “Flying Fortress,” constructed an aerobatic biplane, and published the New York Times bestselling memoir, Failure is Not an Option: Mission Control from Mercury to Apollo 13 and Beyond. In 2015 Kranz was inducted into the National Aviation Hall of Fame.

Jim Lovell
“You gotta make things happen!”

Astronaut Jim Lovell is most famous for his role in the American space age and for his calm and careful command of Apollo 13. Lovell stoically articulated the five-word message, “Houston, we have a problem,” which quickly became a part of the American lexicon. Through teamwork and decisive leadership, Lovell and his crew modified the lunar module into an effective lifeboat to safely return to Earth. As captain, he was instantly transformed into an inspiring national hero.

Captain Lovell is a graduate of the U.S. Naval Academy, the University of Southern California’s Aviation Safety School, and the Harvard Business School’s Advanced Management Program. He has earned many awards, including the Presidential Medal of Freedom, two Navy Distinguished Flying Crosses, and the Congressional Space Medal of Honor. Today, he is president of Lovell Communications, a business devoted to disseminating information about the U.S. space program.

Ralph A. Clark
Ralph A. Clark
President and Chief Executive Officer – ShotSpotter

Ralph A. Clark brings 30 years of extensive corporate, financial and organizational leadership to his position as SST, Inc.’s President and Chief Executive Officer. Most recently, Clark was CEO of GuardianEdge Technologies Inc., where he led the transformation of the company into a leader in endpoint data protection and was instrumental in its acquisition by Symantec.

Prior to GuardianEdge, Clark served as Vice President of Finance for Adaptec through its acquisition of Snap Appliance, which he helped engineer. He was responsible for worldwide financial planning and analysis of Snap Appliance, serving as its Chief Financial Officer. Previous to his role at Snap Appliance, he worked at several venture capital backed start-up companies, leading several to successful acquisitions. Early in his career, Clark held executive sales and marketing roles at IBM; post business school he was an investment banker at Goldman Sachs and Merrill Lynch.

He is a member of the board of directors Tactical Survey Group, and also serves as Chairman of The Board of Pacific Community Ventures. Clark holds a bachelor’s degree in economics from the University of the Pacific, and a master’s degree in business administration from Harvard Business School.

Rei Kasai
Rei Kasai
SVP of Product – ServiceMax

Rei is a seasoned product leader with more than 17 years of experience with CRM, field service, and enterprise mobile applications. Most recently he was the VP of Product for field service and customer service SaaS solutions for SAP Cloud for Customer. Under his leadership, he started the product line from the ground up and grew it into one of the fastest growing product lines in SAP. Rei has also held product and customer facing roles at high-growth VC-backed companies Dexterra (acquired by Pega), Net6 (acquired by Citrix), and Octane Software (acquired by E.piphany). He holds a MBA from U.C Berkeley’s Haas School of Business.


Breakout Tracks Speakers

Alvaro Pombo
Alvaro Pombo
Founder and CEO - ProntoForms

Alvaro Pombo brings 28 years of leadership and telecommunications experience to ProntoForms. As CEO and Founder, he plays a fundamental role in financing, driving strategy and is active in research and development, product strategy, and business development.

Prior to founding ProntoForms, Pombo was CIO and Vice President of Global Information Technology for the Carrier Internetworking Division of Alcatel Lucent. He joined the company via its acquisition of Newbridge Networks (Feb 2000; $7.1B). Pombo had been CIO, Vice President of eCommerce, Director of Electronic Marketing, and Latin American Sales with Newbridge. Under his leadership, the company's e-business organization gained recognition as one of the highlights of the acquisition and helped establish a service-oriented IT model for the company.

Pombo has served as consultant to Palm and other technology leaders, and continues to help nurture entrepreneurs and innovation. Pombo holds several Patents and was a winner of the Ottawa Business Journal's 40 Under 40 in 2000. He holds a BS in Computer Engineering from Universidad de los Andes in Bogota, Colombia. Additionally, he holds an MBA from the University of Ottawa and an executive degree from Georgetown University.

Daniel Brabec
Daniel Brabec
Global Customer Transformation – ServiceMax

With a broad base of experience in training, course development, and project management, Daniel Brabec brings a unique background to the Global Customer Transformation team.  His passion for soft skills development and their application to technology has led to a career focus on training individuals and teams for success when connecting with customers as a trusted advisor, as well as negotiating, upsell, and cross-sell. Daniel has spent a number of years working specifically in field service, providing oversight to enterprise implementations of field service management systems, and creating / delivering the training necessary for companies to change the way they manage their field service organizations.

Prior to ServiceMax, Daniel worked at Mosaic as an Instructional Design Consultant for PG&E, at Trimble Field Service Management as a Technical Trainer and Project Manager, and as a Soft Skills Consultant for multiple companies providing training, development, and coaching.

***
Heather Ashton
Research Manager - IDC Manufacturing Insights

Heather Ashton is Research Manager for IDC Manufacturing Insights responsible for the service innovation practice. Ms. Ashton's core research coverage includes the customer and service lifecycles in manufacturing, including CX and UX, field service, and warranty, as well as the impact of connected products on customer engagement and service transformation. Based on her coverage of connected products and innovation accelerators like IoT, AR/VR, and artificial intelligence, Ms. Ashton's research also includes an emphasis on operating model transformation in manufacturing, including connected service and product-service systems. In automotive, Ms. Ashton's research focuses on the impact of connected cars and emerging mobility options for Automotive OEMs' business models and service offerings.

Previously, Ms. Ashton was a Principal Analyst at AM Consulting Services, covering topics as diverse as cloud computing, business intelligence and analytics, social business, sustainability, and business process management. Prior to that she founded and ran a start-up manufacturing company that launched Arch Angels®, a patented pediatric orthotic device. Prior to Arch Angels®, Ms. Ashton was Marketing Manager at VPN service provider OpenReach. Before joining OpenReach, Ms. Ashton worked for Hurwitz Group, Inc. as Director of E-Business Strategies.

Lubor Ptacek
Lubor Ptacek
Vice President, Product Marketing - ServiceMax

Lubor leads the Product Marketing function at ServiceMax, from GE Digital, with a broad range of responsibilities ranging from messaging and customer value propositions to product launches and analyst relations. Prior to joining ServiceMax in February 2016, Lubor led corporate-wide product marketing at OpenText, the leader in enterprise information management. Before OpenText, he worked at EMC, Documentum, Vignette, and Novell. From 2010-2015, he served on the Board of Directors for the Association for Intelligent Information Management (AIIM). Lubor holds a computer science degree from Technical University Ilmenau in Germany and has an MBA from Santa Clara University in California. He lives and works in the San Francisco Bay Area.

Marc-Thomas Schmidt
Marc-Thomas Schmidt
Chief Architect Predix - GE Digital

Marc-Thomas Schmidt has driven creation of Software Platforms for decades. He started his career at IBM in Germany where he played a lead role in creating IBM's Workflow Management platform. As Chief Architect Integration Middleware he led the creation of IBM's SOA Integration platform. As Chief Architect Watson Platform Next he drove evolution of IBM's Watson technology toward a modular software platform.

In his current job as Chief Architect Predix at GE Digital he drives creation of GE's Industrial Internet of Things (IIoT) platform Predix that applies Cloud-based BigData Analytics technology to Industrial IoT use cases, allowing users to create Digital Twins of their assets that execute in edge-2-cloud environments and transform information about industrial asset into actionable insights.

Phil Schwarz
Phil Schwarz
Oil & Gas Industry Development Director - ServiceMax

Phil Schwarz is the Oil & Gas Industry Development Director for ServiceMax. Phil has nearly 20 years of oil & gas industry experience. 10 years of that time was spent in the oilfield services with much of that time leading field service wireline operations. The other 10 years was in the industrial automation segment focused on intelligent oilfields and modernizing instrumentation practices in all areas of the oil & gas industry.

Phil’s passion is around Smart Oilfield Technologies and the economics of oil & gas having received graduate certificates and degrees in both areas as part of his education.

Ralph A. Clark
Ralph A. Clark
President and Chief Executive Officer – ShotSpotter

Ralph A. Clark brings 30 years of extensive corporate, financial and organizational leadership to his position as SST, Inc.’s President and Chief Executive Officer. Most recently, Clark was CEO of GuardianEdge Technologies Inc., where he led the transformation of the company into a leader in endpoint data protection and was instrumental in its acquisition by Symantec.

Prior to GuardianEdge, Clark served as Vice President of Finance for Adaptec through its acquisition of Snap Appliance, which he helped engineer. He was responsible for worldwide financial planning and analysis of Snap Appliance, serving as its Chief Financial Officer. Previous to his role at Snap Appliance, he worked at several venture capital backed start-up companies, leading several to successful acquisitions. Early in his career, Clark held executive sales and marketing roles at IBM; post business school he was an investment banker at Goldman Sachs and Merrill Lynch.

He is a member of the board of directors Tactical Survey Group, and also serves as Chairman of The Board of Pacific Community Ventures. Clark holds a bachelor’s degree in economics from the University of the Pacific, and a master’s degree in business administration from Harvard Business School.

Susan Tonkin
Susan Tonkin
Manager of Product Marketing - ServiceMax

Susan Tonkin is Manager of Product Marketing at ServiceMax, and a regular webinar speaker and writer on field service topics. Susan joined ServiceMax in 2011, spearheading analyst relations and product launch activities as ServiceMax grew exponentially.

Prior to joining ServiceMax, she spent more than a decade managing product marketing at Cloud and Enterprise software companies such as Saba and Extensity; working regularly with customers, analysts and partners to bring exciting products to market. Susan holds a Bachelor of Science in Economics and Business Administration from Saint Mary’s College of California.

Tina Hayes
Sr. Director Global Solutions - ServiceMax

Tina is a seasoned global technology professional with over 2 decades of delivery experience driving global services growth by helping our customers successfully transform and digitize their service business. She has a successful track record of delivering customer results by aligning expected business outcomes, KPIs required to measure and track those outcomes, and enablement through process improvements and digital solutions.