CMO – ServiceMax
As CMO, David Milam is responsible for all aspects of the company’s global marketing efforts. David has more than 30 years of experience in enterprise and cloud software solutions for venture-backed companies and multibillion-dollar enterprises. Prior to ServiceMax, David was CMO at the leading enterprise cloud contact center software supplier, Five9. During his tenure, the company more than doubled revenues to $128M, expanded their entry into the enterprise market, and completed a successful IPO. Prior to Five9, he was the CMO and executive vice president at McAfee, which expanded from $1B to more than $2.6B in revenue during his tenure and was acquired by Intel. Prior to McAfee, David was CMO at ZANTAZ, acquired by Autonomy. He also served as senior vice president and CMO for EMC's $1.8B Software Group, recognized as one of the largest software companies in the world. Prior to EMC, David was CMO of Documentum, where he played an instrumental role in tripling the customer base, penetrating adjacent markets, and making Documentum the dominant leader in enterprise content management, resulting in its acquisition by EMC. David has also held executive positions at Broadbase Software, Cadence Design Systems, and Structural Dynamics Research.
David’s marketing philosophy is to play a role broader than just creating brand awareness and preference. He's also focused on generating high-impact sales enablement tools and executing results-oriented demand generation programs. David believes a CMO is responsible for partnering with sales to drive bookings momentum, with development to define the strategic product vision, and with the executive leadership to prioritize corporate direction.
David holds an MBA and a Bachelor of Science degree in Financial Management and Strategic Management from California State University, Long Beach.