Building a Bridge Between Sales & Service with Asset Data
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Today, large quantities of data are collected in the field and tools like artificial intelligence (AI) and machine learning (ML) are allowing service organizations to generate models and prescribe predictive maintenance schedules to devices,optimizing uptime.
However, there is untapped potential in this data. Service data can also be leveraged for smart marketing and sales, and for enhancing the customer experience. With this data, assets themselves are now critical for driving smarter operations and realizing new opportunities for revenue generation and margin contribution.
This research report dives into:
- How service organizations are using field data to merge service, sales, and marketing
- The impact this synergy has on revenue operations
- Key suggestions and best practices for identifying new opportunities in your data