Attach Rate may be defined as either the percent of total products that are under contract, or total number of contracts divided by the total number of customers. The at Point of Sale (POS) distinction means that the contract for service was obtained at the time of the initial sale of products or services. The post Point of Sale (POS) distinction means that the contract for service was obtained at the time of service, or any time after the initial sale of products or services.
Why Does it Matter to Field Service
According to Aberdeen Group research, a mere 5 percent increase in the attach rate can yield a 9 percent bump in overall service revenue. Imagine how much more income could be generated by increasing the attach rate by 10 or 15 percent. The attach rate is a powerful lever field service leaders can pull to boost profits.