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Field Service Manual
Glossary

Competitive Disruption

Competitive Disruption is an analysis of how a business compares within the competitive climate. Analysis typically includes an analysis of strategies through strengths and weaknesses, products and services and growth models. A competitive landscape analysis can include many different pieces of information, including the main services and products the business provides, the annual sales and the market share levels. This information is then compared to competitors, and the strengths and weaknesses of all parties are compared and contrasted.

Why Does it Matter to Field Service

According to Aberdeen Group research, a mere 5 percent increase in the attach rate can yield a 9 percent bump in overall service revenue. Imagine how much more income you could generate by increasing the attach rate by 10 or 15 percent.  The attach rate is a powerful lever field service leaders can pull to boost profits.