Al-Futtaim Selects ServiceMax from GE Digital to Digitize Operational Efficiency and Increase Business Growth

Leading field service management platform will support business and IT strategies to enhance customer experience, increase efficiencies and reduce operational risk

DUBAI, UAE – November 2 2017 –  Al-Futtaim, one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates, is digitizing its end-to-end service and operational processes using the ServiceMax field service management platform. ServiceMax from GE Digital, is a leader in cloud-based field service management solutions.

The solution will replace Al-Futtaim’s current manual processes within their Facilities Management Division. ServiceMax will provide Al-Futtaim with the ability to track, control and monitor performance, automate data collection and empower its technicians to deliver a completely seamless customer experience, with real-time access and visibility across the business.

“ServiceMax will play a critical role in increasing our business growth by improving both customer experience and customer retention,” said Dr. Hayan Sayed, CEO, Engineering and Technologies, Al-Futtaim. “By digitizing our service processes, we will improve the operational maintenance of our assets and facilities. The ServiceMax platform will replace our previous manual paper-based processes and will be integrated within our Facilities Management Division (FM), which is responsible for ensuring the efficiency of plant facilities, buildings and sites.”

Ali Saleh, SVP and Chief Commercial Officer, GE Digital Middle East, Africa & Turkey said, “Digital transformation is key to continued growth for businesses in the region and around the world. Al-Futtaim is a forward-looking partner, and their commitment to foster digital solutions within their own organization showcases their place as a leader. We look forward to working with the visionary team at Al-Futtaim to implement these solutions, and unprecedented efficiency for the group.”

The ServiceMax platform will be deployed on mobile devices in the coming months to more than 800 users at Al-Futtaim and is expected to go live in Q1 2018.

Structured into four divisions; automotive, retail, real-estate and financial services, Al-Futtaim employs more than 42,000 people and operates in 29 countries through more than 200 partner companies.

About Al-Futtaim

Established in the 1930s as a trading business, Al-Futtaim is one of the most progressive regional business houses headquartered in Dubai, United Arab Emirates. Al-Futtaim employs in excess of 42,000 people and operates in 29 countries through more than 200 companies. The Group has significantly expanded its business operations through a strategic acquisition plan and has entered a number of new territories, increasing its footprint beyond the GCC and greater Middle East, to encompass Asia and East Africa. Structured into four operational divisions; automotive, financial services, real-estate and retail, the success of Al-Futtaim is attributed to proactively managing change, whilst upholding the values of respect, excellence, collaboration and integrity. The majority of businesses, built on a portfolio of world leading brands, dominate their sector.

About GE

GE (NYSE: GE) is the world’s Digital Industrial Company, transforming industry with software-defined machines and solutions that are connected, responsive and predictive. GE is organized around a global exchange of knowledge, the "GE Store," through which each business shares and accesses the same technology, markets, structure and intellect. Each invention further fuels innovation and application across our industrial sectors. With people, services, technology and scale, GE delivers better outcomes for customers by speaking the language of

About ServiceMax

ServiceMax from GE Digital, leads the global industry of field service management software – an estimated $25 billion market worldwide. The company creates solutions for the 20 million people globally who install, maintain, and repair machines across dozens of industries as the leading provider of complete end-to-end mobile and cloud-based technology for the sector.

Media Enquiries (ServiceMax)
Vanessa Land
Devonshire Marketing
+44 7768 693779

Media Enquiries (Al-Futtaim)

Lejo johnny
Impact Porter Novelli
+971 4 330 4030 / +971 50 453 7023

Media Enquiries (GE Digital)
Kirsten Kutz
GE Digital Middle East, North Africa & Turkey
+971 4 429 6542