Marel Selects ServiceMax For Global Field Service Transformation

Global leader for food industry solutions and services Adopts Leading Field Service Management Solution To Standardise Processes, Drive Productivity and Better Monetise Global Service Operations

London, UK – 26 May 2015 -- ServiceMax, the field service management solution for a new era of business, today announced that it has been selected by Marel, leading global provider of advanced equipment, systems and services to the poultry, fish, meat, and processing industries, to support its global service transformation. Marel is using ServiceMax to standardise its field service processes across 30 countries worldwide to better monetise its global service operations. With the largest installed base in the industry, Marel has a network of more than 100 agents and distributors globally.

ServiceMax will be used by more than 750 field technicians and internal service personnel to improve visibility of service jobs, better usage of engineers in the field, provide a platform for capturing service leads for cross selling and upselling, reduce paper work, and improve rationalisation with back office systems. ServiceMax will integrate seamlessly with Salesforce CRM.

“We see additional potential for our services operations,” said Trausti Árnason, Global Service Director for Marel. “By standardising our processes across the global service network – from installation throughout all service activities and customer care initiatives – we can serve our customers better and improve overall customer experience. We will not only improve utilitisation of service resources and spare parts sales, but also expand the breadth of our service offerings with increased focus on recurring revenue and improved contract management. With ServiceMax at the hub of our global service transformation, we will also be able to launch new service offerings in line with our customer needs and expectations with better market penetration.”

“Service and maintenance remains the backbone of the business, delivering 40% of revenues in good and bad times. We see the service and spare part business as a clear growth opportunity and a value driver for both customers and shareholders. We are now moving in a systematic way from reactive services to more proactive ones, with long-term service contracts to serve the needs of processors that want to secure limited downtime of factories and peak productivity at all times,” says Arni Oddur Thordarson, CEO of Marel.

ServiceMax’s cloud-based apps mean technicians will always be connected and have secure access to customer information 24/7/365 on any device from anywhere.  The project, which is being implemented by ServiceMax in conjunction with Noventum, will begin roll out later this year, and will be deployed on iPads.

About ServiceMax

ServiceMax leads the massive and global industry of field service management software -- an $18 billion market worldwide. The company continues to reimagine and create solutions for the 20 million people globally who install, maintain, and repair machines across dozens of industries as the only provider of complete end-to end mobile and cloud-based technology for the sector. ServiceMax goes to every length -- from joining technicians on service calls to publishing the industry's leading online publication -- to help customers discover untapped innovation, unleash new revenue streams, drive efficiency, and most importantly delight their end-customer. To learn more, please visit

About Marel:

 Marel is the leading global provider of advanced equipment, systems and services to the poultry, fish, meat, and further processing industries. Marel's state-of-the-art equipment and systems help food processors of all sizes, in all markets, to operate at peak productivity. With around 4,000 employees worldwide, offices and subsidiaries in some 30 countries, and a network of more than 100 agents and distributors, Marel is in a unique position to serve its customers wherever they may be located Marel's brands – Marel, Stork Poultry Processing and Townsend Further Processing – are among the most respected in the industry. United in one company, Marel offers its customers the convenience of a single source for products to meet their every need.