Press Release

With Accelerating Market Demand, ServiceMax Announces Key Additions to Management Team

David Milam Joins as Chief Marketing Officer, Rei Kasai as SVP of Product, Michael Busselen as VP of Corporate Communications, and Ted Ranft as VP of Strategic Accounts

Pleasanton, Calif., January 19, 2016 — ServiceMax, the leading field service management solution for a new era of business, today announced the addition of several key management positions to support the company’s accelerating growth and global expansion plans.  David Milam has been named Chief Marketing Officer, leading global marketing strategy and programs. Rei Kasai has joined as Senior Vice President of Product, with responsibility for product management and strategy. Michael Busselen has joined as VP of Corporate Communications and Ted Ranft as VP of Strategic Accounts.

“Our leadership of the rapidly expanding field service industry, which now includes many of the world’s largest manufacturers as our customers, has given ServiceMax the opportunity to attract enterprise-caliber executives with executive experience at global leaders such as SAP, VMWare, Seagate and McAfee,” said Dave Yarnold, CEO of ServiceMax.  “The world-class backgrounds, leadership skills and proven abilities of this group is a clear validation of our strategy and model for growth, and we’re confident that with this addition of talent to our existing team ServiceMax has only begun to attain its full potential.”

David Milam, an industry veteran with more than three decades of global marketing experience in enterprise and cloud software, will be responsible for driving the company’s global brand expansion as Chief Marketing Officer. Milam has demonstrated ability in building high impact marketing organizations at both early stage and high growth mature organizations. Most recently, he was the CMO of Five9, a leader in enterprise cloud-based contact center software that went public in 2014. Prior to that role David was CMO at McAfee (now part of Intel) where he was responsible for all aspects of marketing: from category creation and brand preference initiatives, to constructing a world-class demand generation machine. Milam has also held executive positions at Zantaz (acquired by Autonomy), EMC, Documentum (acquired by EMC), and Cadence Design Systems, among others.

Rei Kasai, SVP of Product, is a seasoned product leader with more than 17 years of experience with CRM, field service, and enterprise mobile applications. Most recently he was the VP of Product for field service and customer service SaaS solutions for SAP Cloud for Customer. Under his leadership, he started the product line from the ground up and grew it into one of the fastest growing product lines in SAP. Rei has also held product and customer facing roles at high-growth VC-backed companies Dexterra (acquired by Pega), Net6 (acquired by Citrix), and Octane Software (acquired by E.piphany). He holds a MBA from U.C Berkeley’s Haas School of Business.

Michael Busselen, Vice President of Corporate Communications, brings more than 25 years of communications experience to the role, most recently as the VP of Corporate Communications at storage leader Seagate Technologies. Previously Busselen was VP of Corporate Communications at Juniper Networks, McAfee (acquired by Intel) and Solectron (acquired by Flextronics), among other management roles.  

Ted Ranft joins ServiceMax as Vice President Worldwide Strategic Accounts from VMware, where he served as Worldwide Vice President of Global Accounts. He helped to develop VMware’s Global Account program and has extensive experience with some of the world’s largest blue chip global accounts. Ted’s more than 25 year technology career spans a variety leadership positions across multiple software and consulting companies.

About ServiceMax

ServiceMax leads the massive global industry of field service management software -- an $18 billion market worldwide. The company continues to reimagine and create solutions for the 20 million people globally who install, maintain, and repair machines across dozens of industries as the only provider of complete end-to end mobile and cloud-based technology for the sector. ServiceMax goes to every length -- from joining technicians on service calls to publishing the industry's leading online publication -- to help customers discover untapped innovation, unleash new revenue streams, drive efficiency, and most importantly delight their end-customer. To learn more, please visit

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